Accelerate Your Customer Acquisition with Embedded iPaaS

Time-to-value is the new benchmark for customer acquisition. In today's competitive B2B SaaS landscape, business customers, whose technology ecosystems include hundreds of apps, expect integrations between your product and those other apps. Speed affects every stage of the customer journey: acquisition, onboarding, and retention.

As a product manager, you face an increasingly complex challenge: balancing core product features with integrations, which are also critical product features that influence win rates and retention. When integration requests steer your devs away from the core product, this creates a resource allocation problem.

Shifting to an embedded iPaaS lets you focus on customer value while freeing up dev resources for innovation. Instead of building new integrations over months, you can deliver them in weeks or even days, ensuring that prospects and customers get what they need quickly, get integrations onboarded with the rest of your product, and are more likely to stay.

The costs of building integrations slowly

Engineering drain

In-house integrations also create a massive resource drain, consuming an increasing percentage of dev hours, increasing opportunity costs, and adding to technical debt. Building the integrations and all of the needed infrastructure requires substantial dev effort and often cuts into time essential for core product work.

Not only do you tie up dev resources to build these integrations, but they are also on the hook for supporting them – because no one else in your organization understands how the integrations work and can troubleshoot the issues customers have with auth, API versioning, or network outages.

Support bottleneck

Continued expansion for your product soon becomes tied to support capabilities, not sales potential, because support has become the bottleneck. And, as you build more integrations with third-party systems, you will only need additional resources (probably support) to help manage those integrations and relationships.

In short, scaling becomes nearly impossible because you can't expand support (or engineering) fast enough to stay ahead of the requests for new integrations or updates to existing ones. Meanwhile, your sales team is increasingly frustrated because implementations are taking longer, and the time between a sale and the beginning of the implementation is also growing.

Early churn

Long implementation times increase time-to-value and can lead to early churn. Traditionally, many SaaS teams have treated integrations as services, building them one at a time, precisely to each customer's requirements, and usually don't deploy until months after the customer's initial onboarding.

This delay between expected and realized value can lead customers to reconsider their product selection, making them likely to consider another solution when they've not fully incorporated your product into their critical business processes.

Why embedded iPaaS speeds acquisition

Accelerated time-to-value

With our embedded iPaaS, your team can launch integrations up to 8x faster than by building them in-house. This means you can often onboard customers with the integrations they requested during the sales process.

You can build the integrations that previously required months of development in weeks or even days. When you build one of these productized integrations, you can deploy it once and then scale to dozens or hundreds of customers, allowing each customer to configure it for specific business needs.

Increased customer satisfaction

Creating more integrations faster leads to higher NPS/CSAT scores. And, as your integration catalog increases, you can say, "Yes, we have that" to more prospects than ever before, minimizing deal blockers mid-cycle.

Decreased support burden

Integrations become part of standard onboarding instead of service-based implementations that may lag product onboarding by months.

With the built-in support UI, your non-devs can handle 90% of the support issues without involving engineering, significantly increasing time-to-resolution.

Enhanced customer retention

From self-serve tools for activation and configuration to monitoring and troubleshooting to deploying custom workflows, your customers will have unparalleled visibility into their integrations.

That knowledge will make it easier for them to work through issues and concerns themselves, increasing their satisfaction with your product.

Engineering focus on innovation

So, instead of supporting integrations, your devs can focus on building all the product features you've defined within the roadmap.

Product differentiation

You may have any number of things that differentiate your product. You can add speed as a fresh differentiator by implementing an embedded iPaaS to build, deploy, and manage your integrations.

It becomes part of your value proposition as you increase your velocity for building integration and non-integration features, close functional gaps with competitors, and forge ahead with AI-enhanced business logic.

What makes embedded iPaaS faster?

Built-in infrastructure

Prismatic includes everything necessary for the integration lifecycle – from security to scalability to compliance out of the box (SOC 2, GDPR, HIPAA). The back-end is already there, so your devs don't need to spec, build, or maintain it. Instead of figuring out how to ensure automatic scaling without wasting resources, they can focus on coding the integration logic that drives value for your customers.

When your devs build integrations in-house, they must create everything for integration from scratch. It turns out that building an integration isn't the hard part – the hard part is standing up and maintaining everything behind-the-scenes necessary to ensure your integrations work as they should.

Off-the-shelf and custom connectors

As part of our platform, we provide connectors to many of your customers' most popular apps. This includes connectors for Salesforce and HubSpot to OpenAI and Grok. These connectors allow you to quickly connect to the corresponding apps without needing to understand the APIs or dig into all of the nuances of how auth works or how pagination is handled. In short, they allow you to move more quickly than would be the case if you were creating these connectors in-house.

In addition, we've created a code-native SDK to allow your devs to create custom components (including additional connectors) for the things that aren't off-the-shelf. Your devs can use it to develop connectors for your product or your customers' niche apps.

Distribution of work across technical and non-technical teams

While many embedded iPaaS vendors are focused on providing low-code or code-native approaches for building integrations, we've invested in the "both" approach. We did this because we know that companies (and teams) are made up of people with diverse skillsets, and we wanted to ensure that our platform allowed both devs and non-devs to create integration value.

So, use your technical non-devs to build integrations with the available connectors and other components. And give your devs the power to code integrations in TypeScript with their favorite IDEs. Using the right blend of both approaches ensures your team builds integrations faster and more efficiently.

Robust support UI

The reason in-house integrations don't usually have a support UI built for anyone outside of engineering or DevOps is simple: why provide a UI for people who don't need it? Prismatic, however, knows that providing a robust UI to your onboarding and support teams helps get answers to customers faster.

Whether it's a fully-managed deployment process or troubleshooting a flaky auth connection, your support team has complete visibility into your customers' integrations. No more, "I'm sorry, I can't take care of that. I'll update the ticket when I hear back from Engineering."

Customer self-service

What can be more helpful than an extensive support UI for integrations? Letting your customers take care of themselves. You can enable them to handle everything from activation through troubleshooting with the self-support tools built into the platform.

And, for ultimate customer empowerment, set your customers up so they can build their own workflows with your product. Every customer has some home-grown, one-off, custom system that they'd like your team to integrate with. But the reality is that using your dev resources for those integrations wastes time. For your customers, however, those integrations are important. And, with the embedded workflow builder, you can say "Yes" to these integrations much faster than if you tried doing them in-house.

Accelerate your integration processes

Embracing an embedded iPaaS like Prismatic transforms integrations from a negative to a growth accelerator, with speed of integration development fueling customer acquisitions and driving increased customer satisfaction throughout the integration lifecycle.

Schedule a demo and let us show you how you can use Prismatic to shift your integration strategy toward sustainable, speed-driven growth.