workflows

Embedded Workflow Builder

A white-labeled, drag-and-drop workflow builder embedded natively in your product. Every customer works differently, and you can't productize every workflow they need. Let them create whatever fits their business themselves, with no product work on your side.
Embedded Workflow Builder
Self-serve automation for your customers

Benefits of embedded workflow builder for SaaS products

  • Customers build the workflows they need, including the ones you would never build for everyone.
  • Win and retain enterprise accounts with self-service automation.
  • Reduce one-off requests by letting customers configure their own workflows.
  • Increase stickiness and retention as customers embed critical processes in your product.
Automation connectors flow example
Pre-built and custom components

Provide low-code building blocks

Your customers define workflows using Prismatic's library of drag-and-drop API connectors and logic components, all embedded in your product.

Add custom components that connect to your product's API and the tools specific to your industry. You control which connectors, actions, and templates are available to each customer or use case, so customers build the workflows they need while staying within your governance policies.

Complete white-labeling

Provide a seamless experience

Prismatic's theming system allows the embedded workflow builder to match your product's design, from colors and fonts to custom branding.

You get a workflow builder without building it yourself. Your customers get a native experience without knowing Prismatic exists.

Screenshot of customization
What our customers say

Don't take our word for it

Here's what B2B SaaS teams from startups to Fortune 500s love about Prismatic.

Common questions

An embedded workflow builder is a visual, no-code/low-code interface that lives directly inside your product, letting your customers create and customize their own automations without leaving your app or submitting a support ticket. Instead of your team building one-off workflows for your customers, you expose a selected set of triggers, actions, and logic components that customers assemble themselves. It's white-labeled to match your product's look and feel, so it feels like a native feature, while you retain control over what's configurable.

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Ready to make your product extensible?

Join teams from Fortune 500s to high-growth startups that turned integrations into a growth driver and made their products the foundation that customers build on.