Prismatic celebrates 10 consecutive quarters earning the Best Relationship award!
What are the differences between Prismatic and In-House Development?
Prismatic's embedded iPaaS is a purpose-built, cloud-native B2B SaaS integration platform best suited for SaaS teams that must create everything from simple to highly complex integrations. It provides a first-class UX for non-devs (via the low-code designer) and devs (via code-native integrations).
On the other hand, using the in-house approach to build custom integrations can and does vary widely. In-house development is usually pragmatic, and devs for in-house integrations prioritize base functionality over everything else. Integrations built this way tend to be black boxes for everyone but the devs who wrote the code. UX, whether for internal non-devs or your customers, is not a priority. And the idea of building one integration that will work for any number of your customers is usually seen as adding unnecessary complexity.
We understand in-house integration development. We founded Prismatic because we knew first-hand the value that integrations provide, but we were also intimately aware of just how challenging it was to build integrations in-house and then deploy and manage them at scale.
![]() | |||
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Low-code integration designer | |||
Pre-built connector library | |||
Embedded integration marketplace | |||
Embedded workflow builder for your customers | |||
Fully-scalable cloud-native infrastructure | |||
UI for non-devs and customers |
- Low-code integration designer
- Pre-built connector library
- Embedded integration marketplace
- Embedded workflow builder for your customers
- Fully-scalable cloud-native infrastructure
- UI for non-devs and customers
- Low-code integration designer
- Pre-built connector library
- Embedded integration marketplace
- Embedded workflow builder for your customers
- Fully-scalable cloud-native infrastructure
- UI for non-devs and customers
Prismatic beautifully supports the model we wanted: technical support staff configure new instances of known integrations; software engineers get involved when there's something new; support staff can monitor what's happening day-to-day. Meanwhile, we can focus engineering cycles on adding value for our customers.
![Paul Ames Testimonial Headshot](http://res.cloudinary.com/dcppnhptx/image/upload/v1725148686/pames-icon_kdfjum.webp)
![Sisu Company Logo](http://res.cloudinary.com/dcppnhptx/image/upload/v1731021456/logo-sisu_lcfi4l.png)
Prismatic has been a game-changer for our team. The platform's intuitive low-code builder, marketplace and robust monitoring capabilities allow us to deliver complex integrations faster and more reliably than ever before. Whether quickly wiring up an integration using pre-built components or developing custom logic, Prismatic gives us the flexibility we need.
![Colton McCormack Testimonial Headshot](http://res.cloudinary.com/dcppnhptx/image/upload/v1731512688/colton-mccormack-headshot_b4yx4y.jpg)
![Yoti Company Logo](http://res.cloudinary.com/dcppnhptx/image/upload/v1731021374/Logo-Yoti-WBS_s3z39v.png)
We probably save 95% of engineering time, we've deployed far more integrations than we would have without Prismatic. Everyone gets it; everyone understands that we can integrate wherever we need to, and that's quite a powerful thing.
![Alttaf Hussain Testimonial Headshot](http://res.cloudinary.com/dcppnhptx/image/upload/v1729774890/yoti-alttaff-hussain-head_ybklzw.png)
![Strms Company Logo](http://res.cloudinary.com/dcppnhptx/image/upload/v1731021362/logo-strms-wbs_s7dkca.png)
We've been able to see a roughly 50% increase in new customer acquisition simply by that factor of reducing time on our maintenance. My development team can now focus on new integrations and new automations.
![Korey Cournoyer Testimonial Headshot](http://res.cloudinary.com/dcppnhptx/image/upload/v1731513032/korey-cournoyer-headshot_i29j6d.jpg)
![Cofactr Company Logo](http://res.cloudinary.com/dcppnhptx/image/upload/v1731441888/logo-cofactr-wbs_nxmbwr.png)
After evaluating numerous embedded iPaaS vendors, Prismatic emerged as the clear leader for scaling customer integrations. Their comprehensive toolset not only enables access to diverse data sources but empowers our customers to build, deploy, and manage their own integrations with confidence.
![Matthew Haber Testimonial Headshot](http://res.cloudinary.com/dcppnhptx/image/upload/v1731513595/matthew-haber-headshot_yj0lm7.jpg)
![FMX Company Logo](http://res.cloudinary.com/dcppnhptx/image/upload/v1731021408/logo-fmx-wbs_paebgr.png)
Prismatic has enabled FMX to be efficient, consistent, and reliable in our integrations with third party systems. Prismatic has quickly become the clear choice for all facets of our integration strategy, including the migration of current integrations from previous solutions. We are pleased to mention our partnership with Prismatic when discussing system integration with prospects, customers, and other solution providers.
![Jeff Holmes Testimonial Headshot](http://res.cloudinary.com/dcppnhptx/image/upload/v1731513804/jeff-holmes-headshot_cjgyui.jpg)
Prismatic beautifully supports the model we wanted: technical support staff configure new instances of known integrations; software engineers get involved when there's something new; support staff can monitor what's happening day-to-day. Meanwhile, we can focus engineering cycles on adding value for our customers.
![Paul Ames Testimonial Headshot](http://res.cloudinary.com/dcppnhptx/image/upload/v1725148686/pames-icon_kdfjum.webp)
![Sisu Company Logo](http://res.cloudinary.com/dcppnhptx/image/upload/v1731021456/logo-sisu_lcfi4l.png)
Prismatic has been a game-changer for our team. The platform's intuitive low-code builder, marketplace and robust monitoring capabilities allow us to deliver complex integrations faster and more reliably than ever before. Whether quickly wiring up an integration using pre-built components or developing custom logic, Prismatic gives us the flexibility we need.
![Colton McCormack Testimonial Headshot](http://res.cloudinary.com/dcppnhptx/image/upload/v1731512688/colton-mccormack-headshot_b4yx4y.jpg)
![Yoti Company Logo](http://res.cloudinary.com/dcppnhptx/image/upload/v1731021374/Logo-Yoti-WBS_s3z39v.png)
We probably save 95% of engineering time, we've deployed far more integrations than we would have without Prismatic. Everyone gets it; everyone understands that we can integrate wherever we need to, and that's quite a powerful thing.
![Alttaf Hussain Testimonial Headshot](http://res.cloudinary.com/dcppnhptx/image/upload/v1729774890/yoti-alttaff-hussain-head_ybklzw.png)
![Strms Company Logo](http://res.cloudinary.com/dcppnhptx/image/upload/v1731021362/logo-strms-wbs_s7dkca.png)
We've been able to see a roughly 50% increase in new customer acquisition simply by that factor of reducing time on our maintenance. My development team can now focus on new integrations and new automations.
![Korey Cournoyer Testimonial Headshot](http://res.cloudinary.com/dcppnhptx/image/upload/v1731513032/korey-cournoyer-headshot_i29j6d.jpg)
![Cofactr Company Logo](http://res.cloudinary.com/dcppnhptx/image/upload/v1731441888/logo-cofactr-wbs_nxmbwr.png)
After evaluating numerous embedded iPaaS vendors, Prismatic emerged as the clear leader for scaling customer integrations. Their comprehensive toolset not only enables access to diverse data sources but empowers our customers to build, deploy, and manage their own integrations with confidence.
![Matthew Haber Testimonial Headshot](http://res.cloudinary.com/dcppnhptx/image/upload/v1731513595/matthew-haber-headshot_yj0lm7.jpg)
![FMX Company Logo](http://res.cloudinary.com/dcppnhptx/image/upload/v1731021408/logo-fmx-wbs_paebgr.png)
Prismatic has enabled FMX to be efficient, consistent, and reliable in our integrations with third party systems. Prismatic has quickly become the clear choice for all facets of our integration strategy, including the migration of current integrations from previous solutions. We are pleased to mention our partnership with Prismatic when discussing system integration with prospects, customers, and other solution providers.
![Jeff Holmes Testimonial Headshot](http://res.cloudinary.com/dcppnhptx/image/upload/v1731513804/jeff-holmes-headshot_cjgyui.jpg)
Prismatic beautifully supports the model we wanted: technical support staff configure new instances of known integrations; software engineers get involved when there's something new; support staff can monitor what's happening day-to-day. Meanwhile, we can focus engineering cycles on adding value for our customers.
![Paul Ames Testimonial Headshot](http://res.cloudinary.com/dcppnhptx/image/upload/v1725148686/pames-icon_kdfjum.webp)
![Sisu Company Logo](http://res.cloudinary.com/dcppnhptx/image/upload/v1731021456/logo-sisu_lcfi4l.png)
Prismatic has been a game-changer for our team. The platform's intuitive low-code builder, marketplace and robust monitoring capabilities allow us to deliver complex integrations faster and more reliably than ever before. Whether quickly wiring up an integration using pre-built components or developing custom logic, Prismatic gives us the flexibility we need.
![Colton McCormack Testimonial Headshot](http://res.cloudinary.com/dcppnhptx/image/upload/v1731512688/colton-mccormack-headshot_b4yx4y.jpg)
![Yoti Company Logo](http://res.cloudinary.com/dcppnhptx/image/upload/v1731021374/Logo-Yoti-WBS_s3z39v.png)
We probably save 95% of engineering time, we've deployed far more integrations than we would have without Prismatic. Everyone gets it; everyone understands that we can integrate wherever we need to, and that's quite a powerful thing.
![Alttaf Hussain Testimonial Headshot](http://res.cloudinary.com/dcppnhptx/image/upload/v1729774890/yoti-alttaff-hussain-head_ybklzw.png)
![Strms Company Logo](http://res.cloudinary.com/dcppnhptx/image/upload/v1731021362/logo-strms-wbs_s7dkca.png)
We've been able to see a roughly 50% increase in new customer acquisition simply by that factor of reducing time on our maintenance. My development team can now focus on new integrations and new automations.
![Korey Cournoyer Testimonial Headshot](http://res.cloudinary.com/dcppnhptx/image/upload/v1731513032/korey-cournoyer-headshot_i29j6d.jpg)
![Cofactr Company Logo](http://res.cloudinary.com/dcppnhptx/image/upload/v1731441888/logo-cofactr-wbs_nxmbwr.png)
After evaluating numerous embedded iPaaS vendors, Prismatic emerged as the clear leader for scaling customer integrations. Their comprehensive toolset not only enables access to diverse data sources but empowers our customers to build, deploy, and manage their own integrations with confidence.
![Matthew Haber Testimonial Headshot](http://res.cloudinary.com/dcppnhptx/image/upload/v1731513595/matthew-haber-headshot_yj0lm7.jpg)
![FMX Company Logo](http://res.cloudinary.com/dcppnhptx/image/upload/v1731021408/logo-fmx-wbs_paebgr.png)
Prismatic has enabled FMX to be efficient, consistent, and reliable in our integrations with third party systems. Prismatic has quickly become the clear choice for all facets of our integration strategy, including the migration of current integrations from previous solutions. We are pleased to mention our partnership with Prismatic when discussing system integration with prospects, customers, and other solution providers.
![Jeff Holmes Testimonial Headshot](http://res.cloudinary.com/dcppnhptx/image/upload/v1731513804/jeff-holmes-headshot_cjgyui.jpg)
Building an integration isn't the hard part
An integration is a classic iceberg system. The visible part is a small portion of everything necessary for the system to work. When you build integrations in-house, you need to create the integration and set up the infrastructure to support it, the UI to make it accessible to every user, and the tools to manage the integration once it's built and deployed.
To do this, you must answer several questions: What compute resources do you need? How will you handle integration activation UI for customers? How will you manage OAuth 2.0? What will the webhook infrastructure look like? And that's just a few of them.
Our embedded iPaaS answers these questions outright or provides you with reasonable options. In short, we include everything necessary to build, deploy, and manage integrations at scale for the full range of real-world integrations your customers need.
![]() | |||
---|---|---|---|
Native and custom webhooks | |||
Configuration wizard | |||
Built-in OAuth 2.0 handling | |||
Fully scalable infrastructure |
- Native and custom webhooks
- Configuration wizard
- Built-in OAuth 2.0 handling
- Fully scalable infrastructure
- Native and custom webhooks
- Configuration wizard
- Built-in OAuth 2.0 handling
- Fully scalable infrastructure
What if You've Already Done a Bunch of In-House Integration Development?
It's common to at least try building integrations in-house. After all, an integration is just another piece of software, and you have a dev team. So it's likely that you already have a few integrations in place, and even though you might be considering an embedded iPaaS upgrade, you'd rather not waste the time and effort already invested.
With Prismatic, you can keep and display those existing integrations via the marketplace for your customers alongside your new Prismatic-built integrations. You can leave them all in place indefinitely, focus on replacing them gradually, or figure out another approach altogether. We'll be glad to help.
Hear from Prismatic customers
Duro Labs' Story
Dustin Diaz, Head of Engineering at Duro, realized that building integrations in-house wasn't scaling. Integrations took way too many resources. And hiring external dev teams didn't improve the outcome.
Prismatic showed Duro how to scale its processes and build integrations 10x faster.
"The speed to market, the development costs, the ease of usability, the variety of integrations, the ability to customize it, and then also make a seamless marketplace. It's the whole package. Prismatic has changed the game, certainly 100% for us."
![](https://res.cloudinary.com/dcppnhptx/image/upload/v1731513274/dustin-diaz-headshot_i3zvcq.jpg)
Raven Industries' Story
Chris Rallis, Director of Software at Raven, was burning 70% of his team's dev effort to build, deploy, and manage integrations in-house. Something had to change.
Prismatic helped Chris create an integration process that's sustainable for the long term, with 80% less effort to build a single integration.
"We're able to deliver a solution that is a premium product, reduces frictionful business workflows, and the quality of the integrations is second to none."
![](https://res.cloudinary.com/dcppnhptx/image/upload/v1726866332/chris-rallis-cropped_eatrvl.jpg)
How much might you save?
B2B SaaS teams that use Prismatic spend significantly less dev time on integrations. Use this calculator to estimate what you could save.
Wrapping up
Prismatic's embedded iPaaS is a purpose-built, cloud-native B2B SaaS integration platform best suited for SaaS teams that must create highly configurable, productized integrations for the full range of real-world integration complexity.
Prismatic also supports bespoke and customer-built integrations but does so using the same infrastructure and tools, ensuring a first-class, consistent user experience for every integration running on the platform.
In-house development of B2B SaaS integrations is usually focused on solving integration scenarios in the most practical way possible, given the resources at hand. This leads to minimally functional integrations that lack the functionality, accessibility, and UX that define the corresponding app.
Get a demo to see how Prismatic can enable your teams to build, deploy, and manage the full range of integrations your current and future customers will need.
Ready to get started?
Get a demo to see how Prismatic can help you deliver integrations fast.