Prismatic
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Embedded Workflow Builder

Add deeper customization and automation to your product by letting customers define their own workflows, enabling powerful self-service without disrupting your roadmap or requiring engineering resources.

Integration Workflow Designer
Self-serve automation for your customers

Say yes to more automations

  • Customers define workflows that connect your product to their other tools
  • Win and retain enterprise accounts with self-service capabilities
  • Reduce one-off requests by letting customers configure their own workflows
  • Increase stickiness as customers embed critical processes in your product
Automation connectors flow example
Pre-built and custom components

Provide low-code building blocks

Your customers define workflows using Prismatic's library of drag-and-drop API connectors and logic components, all embedded in your product.

Add custom components that connect to your product's API and the tools specific to your industry. You control which components are available to customers, ensuring they can build the workflows they need while staying within your governance policies.

Complete white-labeling

Provide a seamless experience

Prismatic's theming system allows the embedded workflow builder to match your product's design, from colors and fonts to custom branding.

You get a workflow builder without building it yourself. Your customers get a native experience without knowing Prismatic exists.

Screenshot of customization
What our customers say

Don't take our word for it

Here's what B2B SaaS teams from startups to Fortune 500s love about Prismatic.

Sound Thinking Company Logo

Prismatic beautifully supports the model we wanted: technical support staff configure new instances of known integrations; software engineers get involved when there's something new; support staff can monitor what's happening day-to-day. Meanwhile, we can focus engineering cycles on adding value for our customers.

Paul Ames Testimonial Headshot
Paul Ames
SVP Products and Technology
Raven Company Logo

With Prismatic, we're able to deliver integrations in far less time while streamlining our engineering effort. Prismatic has given us the ability to more widely build integrations across our teams. It has also allowed our customer-facing teams to handle customer-specific deployment.

Chris Rallis Testimonial Headshot
Chris Rallis
Director of Software
Sisu Company Logo

Prismatic has been a game-changer for our team. The platform's intuitive low-code builder, marketplace and robust monitoring capabilities allow us to deliver complex integrations faster and more reliably than ever before. Whether quickly wiring up an integration using pre-built components or developing custom logic, Prismatic gives us the flexibility we need.

Colton McCormack Testimonial Headshot
Colton McCormack
Lead Software Engineer
Yoti Company Logo

We probably save 95% of engineering time; we've deployed far more integrations than we would have without Prismatic. Everyone gets it; everyone understands that we can integrate wherever we need to, and that's quite a powerful thing.

Alttaf Hussain Testimonial Headshot
Alttaf Hussain
Director of Engineering
Duro Company Logo

The speed to market, the development costs, the ease of usability, the variety of integrations, the ability to customize it, and then also make a seamless marketplace. It's the whole package. Prismatic has changed the game, certainly 100% for us.

Dustin Diaz Testimonial Headshot
Dustin Diaz
Head of Engineering
Strms Company Logo

We've been able to see a roughly 50% increase in new customer acquisition simply by that factor of reducing time on our maintenance. My development team can now focus on new integrations and new automations.

Korey Cournoyer Testimonial Headshot
Korey Cournoyer
Co-founder and CEO
Cofactr Company Logo

After evaluating numerous embedded iPaaS vendors, Prismatic emerged as the clear leader for scaling customer integrations. Their comprehensive toolset not only enables access to diverse data sources but empowers our customers to build, deploy, and manage their own integrations with confidence.

Matthew Haber Testimonial Headshot
Matthew Haber
Co-founder and CEO
FMX Company Logo

Prismatic has enabled FMX to be efficient, consistent, and reliable in our integrations with third party systems. Prismatic has quickly become the clear choice for all facets of our integration strategy, including the migration of current integrations from previous solutions. We are pleased to mention our partnership with Prismatic when discussing system integration with prospects, customers, and other solution providers.

Jeff Holmes Testimonial Headshot
Jeff Holmes
Manager, Engineering
Sound Thinking Company Logo

Prismatic beautifully supports the model we wanted: technical support staff configure new instances of known integrations; software engineers get involved when there's something new; support staff can monitor what's happening day-to-day. Meanwhile, we can focus engineering cycles on adding value for our customers.

Paul Ames Testimonial Headshot
Paul Ames
SVP Products and Technology
Raven Company Logo

With Prismatic, we're able to deliver integrations in far less time while streamlining our engineering effort. Prismatic has given us the ability to more widely build integrations across our teams. It has also allowed our customer-facing teams to handle customer-specific deployment.

Chris Rallis Testimonial Headshot
Chris Rallis
Director of Software
Sisu Company Logo

Prismatic has been a game-changer for our team. The platform's intuitive low-code builder, marketplace and robust monitoring capabilities allow us to deliver complex integrations faster and more reliably than ever before. Whether quickly wiring up an integration using pre-built components or developing custom logic, Prismatic gives us the flexibility we need.

Colton McCormack Testimonial Headshot
Colton McCormack
Lead Software Engineer
Yoti Company Logo

We probably save 95% of engineering time; we've deployed far more integrations than we would have without Prismatic. Everyone gets it; everyone understands that we can integrate wherever we need to, and that's quite a powerful thing.

Alttaf Hussain Testimonial Headshot
Alttaf Hussain
Director of Engineering
Duro Company Logo

The speed to market, the development costs, the ease of usability, the variety of integrations, the ability to customize it, and then also make a seamless marketplace. It's the whole package. Prismatic has changed the game, certainly 100% for us.

Dustin Diaz Testimonial Headshot
Dustin Diaz
Head of Engineering
Strms Company Logo

We've been able to see a roughly 50% increase in new customer acquisition simply by that factor of reducing time on our maintenance. My development team can now focus on new integrations and new automations.

Korey Cournoyer Testimonial Headshot
Korey Cournoyer
Co-founder and CEO
Cofactr Company Logo

After evaluating numerous embedded iPaaS vendors, Prismatic emerged as the clear leader for scaling customer integrations. Their comprehensive toolset not only enables access to diverse data sources but empowers our customers to build, deploy, and manage their own integrations with confidence.

Matthew Haber Testimonial Headshot
Matthew Haber
Co-founder and CEO
FMX Company Logo

Prismatic has enabled FMX to be efficient, consistent, and reliable in our integrations with third party systems. Prismatic has quickly become the clear choice for all facets of our integration strategy, including the migration of current integrations from previous solutions. We are pleased to mention our partnership with Prismatic when discussing system integration with prospects, customers, and other solution providers.

Jeff Holmes Testimonial Headshot
Jeff Holmes
Manager, Engineering
Sound Thinking Company Logo

Prismatic beautifully supports the model we wanted: technical support staff configure new instances of known integrations; software engineers get involved when there's something new; support staff can monitor what's happening day-to-day. Meanwhile, we can focus engineering cycles on adding value for our customers.

Paul Ames Testimonial Headshot
Paul Ames
SVP Products and Technology
Raven Company Logo

With Prismatic, we're able to deliver integrations in far less time while streamlining our engineering effort. Prismatic has given us the ability to more widely build integrations across our teams. It has also allowed our customer-facing teams to handle customer-specific deployment.

Chris Rallis Testimonial Headshot
Chris Rallis
Director of Software
Sisu Company Logo

Prismatic has been a game-changer for our team. The platform's intuitive low-code builder, marketplace and robust monitoring capabilities allow us to deliver complex integrations faster and more reliably than ever before. Whether quickly wiring up an integration using pre-built components or developing custom logic, Prismatic gives us the flexibility we need.

Colton McCormack Testimonial Headshot
Colton McCormack
Lead Software Engineer
Yoti Company Logo

We probably save 95% of engineering time; we've deployed far more integrations than we would have without Prismatic. Everyone gets it; everyone understands that we can integrate wherever we need to, and that's quite a powerful thing.

Alttaf Hussain Testimonial Headshot
Alttaf Hussain
Director of Engineering
Duro Company Logo

The speed to market, the development costs, the ease of usability, the variety of integrations, the ability to customize it, and then also make a seamless marketplace. It's the whole package. Prismatic has changed the game, certainly 100% for us.

Dustin Diaz Testimonial Headshot
Dustin Diaz
Head of Engineering
Strms Company Logo

We've been able to see a roughly 50% increase in new customer acquisition simply by that factor of reducing time on our maintenance. My development team can now focus on new integrations and new automations.

Korey Cournoyer Testimonial Headshot
Korey Cournoyer
Co-founder and CEO
Cofactr Company Logo

After evaluating numerous embedded iPaaS vendors, Prismatic emerged as the clear leader for scaling customer integrations. Their comprehensive toolset not only enables access to diverse data sources but empowers our customers to build, deploy, and manage their own integrations with confidence.

Matthew Haber Testimonial Headshot
Matthew Haber
Co-founder and CEO
FMX Company Logo

Prismatic has enabled FMX to be efficient, consistent, and reliable in our integrations with third party systems. Prismatic has quickly become the clear choice for all facets of our integration strategy, including the migration of current integrations from previous solutions. We are pleased to mention our partnership with Prismatic when discussing system integration with prospects, customers, and other solution providers.

Jeff Holmes Testimonial Headshot
Jeff Holmes
Manager, Engineering

Common questions

Yes. The visual, drag-and-drop interface is designed for business users, not developers. Your customers can connect systems, set up triggers, map data, and create complex workflows without writing code. Most users are building their first automation within minutes.

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