In this webinar
Buyer expectations have shifted in the last two years. Software has gotten faster to build, so customers no longer accept the version of your product that ships out of the box. They want it shaped to how they do business. They want important things to happen inside your product. They want to automate processes, and they want agents to act on their behalf.
These are larger changes than most SaaS teams have accounted for. But they help to explain why saying "We have integrations" no longer satisfies customers. The teams and products that close this gap and meet their customers' extensibility needs will define the standard for what those customers expect from now on.
What you'll learn
- How recent changes in buyer expectations affect SaaS product evaluations
- How the bar has risen for what B2B SaaS products need to provide
- How an embedded iPaaS fits into your product roadmap and what to expect from one in light of changing customer expectations
- How modern product teams are delivering integrations, customer-created workflows, and agent interactions inside their products without rebuilding them
