In this webinar
Software has gotten faster to build, and your customers know it. So they've stopped accepting the version of your product that ships out of the box. They want it shaped to how they do business. They want important things to happen inside your product. They want to automate their processes, and they want agents that act on their behalf.
This is a bigger shift than most SaaS teams have accounted for – and it's why "we have integrations" no longer ends the conversation. The products that adapt to each customer will set expectations from now on. The ones that don't will be selling one-size-fits-all software into a market that's already buried it.
What you'll learn
- What killed one-size-fits-all software and how it changed the way customers evaluate your product
- The new bar for what B2B SaaS products have to provide: software shaped to each customer's business
- Where an embedded iPaaS fits in your product roadmap and what to expect from one
- How product teams are shipping integrations, customer-built workflows, and agents inside their products without rebuilding them
