Help your customers build integrations by letting them describe what they want and then watching those workflows come to life on the canvas.
Your customers need workflows, but you can't build everything
B2B software companies face a fundamental challenge: their customers need workflows tailored to their specific business processes, but most teams don't have the bandwidth to build and maintain a workflow builder on top of their core product.
That's why we built the embedded workflow builder. So you can embed a visual workflow canvas directly into your product and let your customers build workflows themselves, without writing code.
But even with a visual builder, there's still a learning curve. For less technical users, that friction can be a barrier.
A better approach: natural language meets visual verification
We've been working on something that brings these two worlds together: AI Copilot for Prismatic's embedded workflow builder.
The idea is simple. Instead of navigating menus, selecting triggers, and configuring steps one by one, users (your customers) describe what they want to accomplish in plain language. AI Copilot interprets the request and builds the workflow directly on the canvas, in real time.
Users describe their automation in plain language.
As AI Copilot works, users watch the workflow take shape visually. Each step appears on the canvas as it's added. There's no hidden logic. No guessing at what the AI did behind the scenes.
The workflow builds in real time on the canvas.
And when AI Copilot has a plan, users can review it before anything gets built. They can approve the approach, request changes, or jump in and refine things manually. The canvas remains fully editable at every step.
Users stay in control, review the plan, approve, or request changes before AI Copilot builds.
Why this matters for your product
If you're embedding workflow capabilities into your product, AI Copilot opens up new possibilities:
- Lower the barrier for non-technical users. Customers who find visual workflow builders too complex can now describe their needs and get started immediately. The canvas still teaches them how workflows work; they just don't have to figure everything out upfront.
- Save time for support. Building templates, unsticking customers, or coaching them through complex automations? Help them describe what they need, and get a working workflow in minutes.
- Maintain transparency. Unlike black-box AI automation tools, every workflow AI Copilot generates is fully visible and editable on the canvas. Your customers can inspect, test, and refine anything before it runs.
- Keep control where it belongs. AI Copilot runs natively within your embedded experience. Not through a third-party tool that your customers have to configure separately. You maintain control over the experience, the data, and the security posture.
What's next
We're launching AI Copilot for EWB in early access later this month. If you're interested in being among the first to try it, keep an eye out for our early access announcement, or reach out to your Prismatic account manager to learn more.
In the meantime, we'll be sharing more about how AI Copilot works, what we learned building it, and how we're thinking about AI-assisted workflow building for the enterprise.
Want to learn more about Prismatic's embedded workflow builder? Visit the product page →
