Fit Embedded Workflow Builder into Your Strategy

B2B SaaS product managers are constantly fielding requests for custom integrations. These requests can pile up quickly, putting additional pressure on already-limited dev resources. Saying "no" to a prospect's integration needs might mean losing a high-value deal, while saying "yes" too often leads to a backlog of one-off builds that derail your core product roadmap and tie up valuable dev time.

But what if you could rewrite the custom integration playbook?

With Prismatic, you can. Our embedded workflow builder turns those custom integration headaches into opportunities. Instead of "no" or "not now," your team can say "yes," and empower customers to build and manage those one-off workflows within your app. This satisfies immediate needs and positions your product as a flexible, essential part of their tech stack.

Position your product as more

Imagine recasting your SaaS offering not as a standalone tool, but as a true integration hub that connects with everything in your customers' ecosystem. With Prismatic's embedded workflow builder, that's what you can do. Customers gain the ability to create custom workflows tailored to their specific business needs, deepening product stickiness, and making it harder for them to switch to competitors.

This approach sets you apart from competitors who rely solely on off-the-shelf integrations. Those limited options often fall short for complex or niche use cases, frustrating your customers. In contrast, the flexibility of an embedded workflow builder dramatically expands your coverage, allowing users to integrate with any app in their ecosystem. The result? Higher retention, more upsell opportunities, and a product that keeps pace with your customers' needs.

Monetize the builder

Integrations aren't just a cost center; they are a revenue driver. Bundle Prismatic's embedded workflow builder into your enterprise or platform pricing tiers to create premium packages. Price that functionality based on tangible business impact, such as monthly runs, ensuring your pricing aligns with measurable value.

This model justifies higher contract values by showcasing clear ROI: reduced custom engineering costs for you and your team, and faster time-to-value for customers. Prospects will view the embedded builder as a differentiator, saving them from creating DIY integrations and/or hiring external developers.

Don't leave money on the table (or turn away prospects) – let the workflow builder become a monetization engine that scales with your business.

Reduce engineering time for integrations

One of the biggest wins with an embedded workflow builder is freeing your dev team from the burden of one-off integrations. Instead of spending hours maintaining customer-specific code and troubleshooting your customer's home-grown APIs, devs can refocus on what matters: innovating on your core product features.

Prismatic replaces those fragile, one-off integrations with reusable workflows that customers can adapt as their needs grow. Built-in monitoring and logging handle the heavy lifting, while connectors and templates make it easy to for customers to extend functionality without starting from scratch.

In addition, patterns emerging from customer-built workflows provide invaluable insights. Spot recurring demands – like specific data syncs or automations – and incorporate them into your roadmap as productized integrations. This data-driven approach helps ensure your product stays ahead of market trends while keeping your integration team motivated.

Enable faster wins and onboarding

Gone are the days when sales was stuck explaining why a requested integration "isn't available yet." With Prismatic's embedded workflow builder, sales can respond, "Your team can build that right in our app." This shifts the conversation from limitations to possibilities, helping close deals faster.

During demos, showcase the builder's power by creating a live workflow on the spot. It's far more compelling than scrolling through a static list of integrations – prospects will see the flexibility firsthand and envision how it will solve their unique scenarios.

Your customers can start building workflows immediately after onboarding, slashing time-to-value from weeks to hours. An intuitive interface enables self-service, reducing long-term support costs. Your customer success team will spend less time fielding tickets and more time growing relationships, leading to higher satisfaction and lower churn.

Enhance your go-to-market activities

Position your SaaS as the go-to platform for common and unique integration needs. Prismatic's embedded workflow builder becomes a cornerstone of your messaging, highlighting how it empowers customers to create what they need themselves.

Publish case studies featuring customers who built self-serve workflows that drove measurable results, like a 20% increase in operational efficiency or faster data insights for AI-driven features. These stories will resonate in marketing materials, attracting prospects who are desirous of additional process efficiencies.

By incorporating the workflow builder into your GTM strategy, you can differentiate in a crowded market and create a customer base with unparalleled control over its integrations with your product.

Adopt an all-of-the-above approach to integrations

The best integration strategy isn't one-size-fits-all – it's all-of-the-above. Productize what you can with pre-built connectors, build essential bespoke integrations as time and resources allow, and empower your customers with Prismatic's embedded workflow builder to handle the rest of their one-off scenarios.

Identify some quick-win workflows your customers can build, and start positioning your SaaS as the essential integration platform. It won't be long before you see more wins, happier teams, and customers who have made your product the heart of their tech stack.

Find out more about embedded workflow builder and how it can streamline operations and accelerate your growth.