Happy New Year! As we welcome 2025, we want to express our gratitude for your continued support and enthusiasm. You've been the driving force behind our growth, and we hope your holidays were joyful and relaxing.
Now, let's gear up for a successful first quarter. In this month's newsletter, we cover:
- Our CEO's predictions on the top five focus areas for SaaS product leaders
- Our latest feature, cross-flow, designed specifically for flow-to-flow communication
- How Prismatic helped STRMS achieve 50% customer growth
- New connectors added to our library
And much more! Finally, thanks to all our customers for submitting your feedback year after year in G2, confirming that Prismatic is the essential integration platform for your company.
Spotlight
Simplify, boost, and streamline with cross-flows
In case you missed it, last month, we launched cross-flow calling, which allows you to create flow-to-flow communication. You can directly reference and call other flows within the same integration with a simple cross-flow connection. This makes it more intuitive to build integrations that need to coordinate between multiple flows.
Key improvements
- Directly call other flows through a simple interface
- Clear visibility of flow relationships in both testing and execution
- Real-time monitoring of called flow status
This means you can quickly identify which flows are calling others, providing clear insights and control over your workflows.
Start using cross-flows to streamline your processes, boost productivity, and simplify complex tasks.
G2 names Prismatic the Best Relationship winner and a Leader in embedded iPaaS
We celebrated our tenth consecutive quarter as a Best Relationship Award winner and Leader in embedded iPaaS, maintaining the highest industry satisfaction rating. Recognized by G2 as a Leader and Momentum Leader in the Winter 2025 Grid® Report, we achieved the highest customer satisfaction rating with a score of 99%.
Your positive feedback year after year confirms that Prismatic is the essential integration platform for B2B software companies.
We'd love to hear your feedback and know other SaaS companies do too. You can find directions on how to submit your review here.
Integration resources
What SaaS product leaders should expect this year
2025 is the year for SaaS companies to prioritize rapid, value-driven product enhancements.
Our CEO, Michael Zuercher, shared the key forces shaping the SaaS landscape, including the surge in AI-driven SaaS spending, the end of unchecked growth, and the increasingly crowded marketplace. Seamless integrations and thoughtful AI enhancements will be crucial for success, enabling faster ROI, improved user experiences, and greater efficiency in operations.
Learn more about his five predictions for SaaS product leaders and how you can stay ahead in this evolving landscape.
STRMS achieves 50% customer growth with Prismatic
Facing significant integration challenges, STRMS, an automation company, needed a solution for efficient customer-facing integrations. One of those challenges? Its integrations team was spending half its time on maintenance instead of new development.
After discovering Prismatic, STRMS made the switch. The results were remarkable:
- 50% increase in customer acquisition
- 20% reduction in build time
- 80% decrease in maintenance efforts
Read the full story to see how you can leverage Prismatic to achieve similar success!
Why human developers still lead in the AI era
GenAI is being hailed as a revolutionary coding tool, creating enormous opportunities for dev teams. However, AI is more like a junior developer than an engineer.
As Tanner Burson, our VP of Engineering, puts it:
"Writing commands has never been the hard part. The challenge lies in ensuring the code solves the problem at hand within the product's constraints and domain."
Human engineers' creativity, strategic thinking, and contextual understanding remain crucial in shaping successful software solutions. AI assists with code generation, but devs still call the shots.
Check out the full article to see how you can leverage AI while honing your fundamental skills.
Product news
Prismatic's most significant enhancements
We've learned that B2B SaaS companies have diverse integration needs. Whether you have a dev team or non-devs handling integrations, we are evolving our platform to help you build integrations faster and more efficiently.
In 2024, we introduced several impactful updates, including code-native integrations that seamlessly fit into your existing workflows, an on-prem agent for secure local app integration (unlocking a new class of integrations), and org-activated connections to simplify customer authentication. These and many other enhancements are designed to make your integration process smoother and more efficient.
Check out the full post to learn more about these updates and how they can benefit you.
Looking ahead, we'll keep the simple things simple, simplify the difficult, and remove the complexity between you and the integrations you need to build.
Connector spotlight: Freshservice
Prismatic is excited to announce a new addition to our connector library: Freshservice.
Freshservice by Freshworks is a cloud-based, enterprise-grade IT service management (ITSM) software that streamlines service delivery processes and IT operations, automates workflows, and improves service performance for organizations.
Freshservice's AI-driven, all-in-one solution is designed for ease of use and scalability. Serving over 40,000 small, mid-market, and enterprise customers worldwide, it allows teams to handle requests efficiently – whether they come through email, service tickets, or SMS – all from one centralized workspace.
Built using the Freshservice v2.0 API, this new connector allows your customers to manage tickets, problems, agents, and more. With over 30 built-in actions (plus API raw request functionality), you can build Freshservice-centric integrations that meet the demands of your customers and connect your software and Freshservice to any product your customers use.
Connector updates
We are continuously adding to and updating our connector library. Check out the following connectors we've added recently:
New connectors
- Active Directory – This connector provides tools for operations such as authentication, querying, and managing directory entries.
- TeamViewer – Users can manage devices, groups, contacts, patches, and more, including creating and deleting accounts, assigning devices, and integrating with local apps securely using OAuth 2.0.
Want expert assistance on these new connectors or your next integration? Schedule a build session with the Prismatic team. We'd love to help!