Product Automations: Solving the Long Tail of Integration Requests

Every SaaS company hits the same wall: customers want integrations and automations that don't fit neatly into your productized roadmap. Today, the answer is usually "use our API" or "set it up in Zapier." Neither is great. One requires dev resources your customer doesn't have, and the other sends them out of your product into someone else's.

In this workshop, Taylor Reece will show you a third option: embedded workflows that let your users automate the moments in your product that matter most to them. You'll see how non-technical users can build their own integrations in plain English using AI Copilot, all without ever leaving your app, while your team keeps full control over what's possible and how it's monitored.

Walk away knowing how to:

• Stop sending customers to third-party tools like Zapier to chase the long tail of integration requests
• Embed a workflow builder and AI copilot directly in your product, fully white-labeled
• Let users automate the moments in your product that matter most to them
• Maintain visibility and control over customer-built workflows at scale