General Announcement Bar

Self-service workflow builder empowers customers to build integrations independently, reducing engineering bottlenecks for SaaS companies.

Prismatic Simplifies B2B SaaS Integration Building with Embedded Workflow Builder

The annual list recognizes the businesses that set the standard for workplace success and  awards excellence in company culture

Prismatic Named to Inc.’s 2025 Best Workplaces List

See how we're using AI to accelerate integration building, preview our upcoming webinar on gaining visibility into integration efficiencies, explore our new AI connectors, and more.

June 2025 News and Updates

Prismatic has won its third Proddy award from the Product School in the Integration category.

Prismatic Wins Third Straight Proddy Award, Recognized as a Top Product for Product Teams

Preview our upcoming session on CNI, see what we'll be up to at SaaStr, learn how to make OAuth config easier, and more. 

May 2025 News and Updates

Get the latest on integration debugging, error messages, concurrency and usage, how to use custom connectors, and much more.

April 2025 News and Updates

See how our custom component SDK enables custom integrations (and sign up for the webinar), review the latest changes we've made to connection types, and more.

March 2025 News and Updates

Software Architect Adrian Carriger talks through how Prismatic benefits from using TypeScript with React.

React + TypeScript at Prismatic

See the newest changes to our config wizard, learn how Cofactr increased revenue by 50%, get best practices for working with cross-flows, and more. 

February 2025 News and Updates

Check out our CEO's 2025 predictions for SaaS, get more info on cross-flow functionality, and see our latest customer story with STRMS.

January 2025 News and Updates 

The company celebrates its tenth consecutive quarter as a Best Relationship Award winner and Leader in embedded iPaaS, maintaining the highest industry satisfaction rating.

G2 Proves the Happiest Users Choose Prismatic for Their Embedded Integration Platform

Get a review of key product releases for the year, a podcast on generative AI, a blog post on embedded workflow builder, and the latest on new connectors.

December 2024 News and Updates

Gear up for 2025 with our latest integration enhancements and proven success stories

November 2024 News and Updates

The platform earned eleven awards across worldwide and regional segments, reflecting its position as a leader and innovator in integration solutions for B2B SaaS teams.

Prismatic's Embedded iPaaS Market Leadership Continues in Winter 2024 G2 Reports

Catch up on everything from the latest product launches to what events you can find us at this month to best practices from Customer Success. 

October 2024 News and Updates

Get everything from insights on enhancing integration solutions to upcoming events like SaaStock Dublin and a webinar and workshop with Product School.

September 2024 News and Updates

Prismatic Secured Highest User Satisfaction for Embedded Integration Platforms on G2

Prismatic has won its second Proddy award from the Product School in the Integration category.

Prismatic Wins Second Consecutive Proddy Award for Integrations

Attending SaaStr Annual 2022? We are, too! Here's why you should connect with the Prismatic team at Booth #166 and throughout the celebration.

4 Reasons You Should Connect With Us At SaaStr

Today, we're excited to announce the general availability of Prismatic, the embedded integration platform for B2B software companies.

Announcing Prismatic General Availability!

Today we're excited to announce the launch of the private beta of Prismatic! Built specifically for B2B software companies, the platform is the easiest way to build, deploy, and support your integrations.

Announcing the Prismatic Private Beta

Run interfaces on the customer's schedule and let customers complete the config themselves. Also, best practices for reusable integrations.

April 2021 News and Updates

Prismatic on AWS GovCloud, better configuration and testing for shared endpoints, why use webhooks and more.

April 2022 News and Updates

Learn about our upcoming webinar for code-native integrations, sign up for assistance with building an integration, view our latest connectors, and more.

April 2024 News and Updates

New components, enhanced versioning, and easier custom components are here!

August 2021 News and Updates

Learn about our new embedded integration designer, stop integration support ping pong, and learn how to create outcome-driven roadmaps.

August 2023 News and Updates

Get our new integration specification template, see what we'll be doing for the CPO Summit and SaaStr Annual, and learn best practices for onboarding your new employees with Prismatic.

August 2024 News and Updates

We're putting a bow on an exceptional year for Prismatic and looking forward to 2022!

December 2021 News and Updates

Learn about our ROI calculator, outcome-driven roadmaps, new connection templates, and check out our newest connectors.

December 2023 News and Updates

G2 recognizes Prismatic for high user satisfaction, large market presence, ease of doing business, and quality of support.

Prismatic Receives Leader and Best Relationship Awards in Embedded Integration Platforms

The top trending embedded integration platform also earned awards for Best Relationship, Users Most Likely to Recommend, and Easiest Admin.

Prismatic Again Named G2 Leader and Momentum Leader in Embedded iPaaS

Automatic retries for integrations, new getting started guide and issues with traditional iPaaS

February 2021 News and Updates

New integration resources, quick tips on OpenAPI specs, and a fresh look for Prismatic!

February 2022 News and Updates

Learn about our new designer update, which conferences we'll be at in February and March, how we use the Slack Canvas, and our latest connector updates.

February 2024 News and Updates

It's a new year and we are talking about the signs you might need an integration platform and how best to handle binary files with your integrations.

January 2021 News and Updates

Better, easier authentication to connect to the third-party apps and services you use and more.

January 2022 News and Updates

Learn about our Series B raise, our new integration designer experience, our improved doc library, and our latest connector updates.

January 2024 News and Updates

Learn how to price integrations for your SaaS product, how to prioritize what integration to build and our newest product updates

July 2023 News and Updates

Learn about our code-native integration enhancements. See how you can connect Prismatic and GitHub to support your CI/CD processes. Get the latest info on new connectors.

July 2024 News and Updates

Check out the latest news on the G2 Grid Report for Embedded Integration Platforms, our newest components, updated marketplace configuration options, and more.

June 2022 News and Updates

Check out some tips for enabling customers to easily self-activate integrations and see our exciting product updates for June.

June 2023 News and Updates

Learn about our on-prem agent. Check out our security guide and watch the integration marketplace webinar. Get the latest info on new and updated connectors.

June 2024 News and Updates

Cloning flows, all about the integration marketplace, why you shouldn't be afraid of SOAP and more.

March 2022 News and Updates

Learn about our code-native integration building experience, which conferences and webinars we'll be at this month, and current integrations trends.

March 2024 News and Updates

WSDL and OpenAPI component generation, custom theming, and more!

May 2021 News and Updates

Check out the latest news on our SOC 2 Type 2 certification, step-level error handling, using HMAC, and more.

May 2022 News and Updates

Check out the latest G2 Grid Report, see how to onboard your team with Prismatic, and catch up on other Prismatic product news.

May 2023 News and Updates

Learn about our upcoming conference and webinar. Schedule a build session with our team. Get the latest info on new and updated connectors.

May 2024 News and Updates

Log streaming, expressions step input, and wrapping an API in a component are in focus today!

November 2021 News and Updates

Learn about onboarding new team members, get tutorials on setting up raw requests and building a field mapper in SFDC, and check out our latest connectors.

November 2023 News and Updates

Write triggers for custom components and see our latest components!

October 2021 News and Updates

Learn about our latest ranking on G2, new hosting regions in the UK and Canada, how to get more options with JSON forms, and what connectors were recently published.

October 2023 News and Updates

The Series A round was led by Five Elms Capital and will support further investment in Prismatic's dev-friendly and extensible embedded integration platform.

Prismatic Announces $9 Million in Funding to Help B2B SaaS Companies Deliver Integrations Faster

The embedded iPaaS now offers both code-native and low-code integration building experiences.

Prismatic Introduces Code-Native Integration Building Experience

New embedded iPaaS capabilities help B2B SaaS companies say yes to more integration requests from prospects and customers.

Prismatic Launches Embedded Workflow Builder

Platform fills market gap, helps B2B software companies provide customer integrations

Prismatic Launches Embedded Integration Platform for B2B Software

Second funding round from Five Elms Capital in less than 12 months reinforces Prismatic's continued momentum.

Prismatic Raises $22 Million in Series B Funding to Simplify Integrations for B2B SaaS Companies

Updated design and capabilities will enable developers and non-developers alike to build integrations even faster.

Prismatic Unveils New Integration Designer Experience

Prismatic raises $3.25M following our product launch. These funds will accelerate our platform growth to make integrations easier for B2B software companies.

Prismatic Raises $3.25M Seed Round

Former Drizly VP of Engineering brings deep experience to the embedded iPaaS leader

Prismatic Adds VP of Engineering to Scale Teams and Amplify Developer Focus

Prismatic ranks 27th on G2's 2024 Best Software Awards for fastest growing product. Thanks to our customers for thoughtful reviews that helped us make the list!

Prismatic Earns a G2 2024 Best Software Award for Fastest Growing Products

Prismatic announced today that its embedded iPaaS is now available on AWS GovCloud.

Prismatic Becomes the First Embedded iPaaS on AWS GovCloud

Prismatic's outstanding customer satisfaction ratings have earned us High Performer status in G2's grids for Embedded Integration Platforms and iPaaS.

Embedded Integration Platforms and iPaaS G2 High Performer

Prismatic's top marks for customer satisfaction earned us a High Performer badge from popular software review platform G2.

Prismatic is a High Performer for iPaaS in G2 Winter Reports

Anthony Owens joins the Prismatic leadership team to spearhead sales and customer success amid increasing demand for the company's embedded integration platform.

Prismatic Hires First Chief Revenue Officer to Fuel Continued Growth

Prismatic picked up its very first Proddy award from the ProductSchool in the Integration Product category.

Prismatic Wins 2023 Proddy Award in the Integration Product Category

Multiple flows in integrations, new components, a number of new quickstarts and more!

September 2021 News and Updates

Prismatic has continuously prioritized and invested in enterprise-level security measures, and completing SOC 2 certification reinforces that commitment.

Prismatic Achieves SOC 2 Type 1 Certification

Prismatic continues to prioritize and invest in enterprise-level security. Our recent completion of the SOC 2 Type 2 audit underscores that commitment.

Prismatic Achieves SOC 2 Type 2 Certification for Its Embedded iPaaS

G2's Spring 2023 Grid Reports recognize Prismatic's market-leading customer satisfaction and its momentum in the embedded integration platform market.

Prismatic Named the Embedded iPaaS Users Are Most Likely to Recommend

Recognition across usability and customer relationships based on consistently high user satisfaction ratings and fast growth.

Prismatic Named Number One Momentum Leader in Embedded Integration Platforms by G2

G2 recognizes Prismatic's top satisfaction ratings in new category for platforms that help SaaS companies provide native integrations to customers.

Prismatic Named a High Performer in G2 Report for New Embedded Integration Platforms Category

The top trending embedded integration platform also earned awards for category Leader, Best Support, and Best Relationship.

G2 Summer 2023 Report Names Prismatic the #1 Momentum Leader in Embedded iPaaS

Recognition highlights consistent product innovation and market-leading customer satisfaction

Prismatic's G2 Awards Highlight Consistent Market Leadership in Embedded iPaaS

G2 names Prismatic a Leader based on highest satisfaction and large market presence, as well as winner of awards for Best Meets Requirements, Easiest Setup, and Best Relationship.

Prismatic Earns Leader, Highest Satisfaction, and Best Meets Requirements Awards in Embedded iPaaS

Every SaaS team knows it needs integrations to connect its products to the other products its customers use, but that doesn’t make building them easy.

Integration timelines: how to plan for success without surprises

AI has the potential to speed up the software development process, but is it possible that it’s adding additional time to the process when it comes to the long-term maintenance of that code? 

The negative long-term impacts of AI on software development pipelines

While some level of AI integration will become table stakes, SaaS companies should wait for compelling use cases before investing heavily in development.

Council Post: The Era Of Unchecked SaaS Growth Is Over

GenAI is being hailed as a revolutionary coding tool but we must remember that AI is a junior developer, not an engineer.

Same Skills, New Tools: Why Developer Fundamentals Endure in the AI Era

We speak with Michael Zuercher, CEO and co-founder of Prismatic, about the challenges and opportunities businesses must address while trying to attract and retain talent.

Attracting and Retaining Talent in a Changing Tech World

In this episode, editor-in-chief David Rubinstein interviews Tanner Burson, vice president of engineering at Prismatic, about how AI might be destabilizing development pipelines.

The negative long-term impacts of AI on software development pipelines (with Prismatic's Tanner Burson)

Tanner Burson, vice president of engineering for Prismatic, dives into the real impact generative artificial intelligence (AI) is likely to have on application development.

The Impact of GenAI on App Development with Prismatic’s Tanner Burson

In this episode of the AI Engineering Podcast, Tanner Burson, VP of Engineering at Prismatic, talks about the evolving impact of generative AI on software developers. Tanner shares his insights from engineering leadership and data engineering initiatives, discussing how AI is blurring the lines of developer roles and the strategic value of AI in software development.

The Impact of Generative AI on Software Development

Businesses use hundreds of SaaS tools, making integrations a top purchasing consideration when adding new solutions to their tech stacks. But today’s software buyers expect more than basic connectivity. Customers increasingly demand that their SaaS vendors provide flexible native integrations to their other software solutions and autonomy in managing those integrations.

Enhancing SaaS Connectivity: The Impact of Integration Marketplaces

McKinsey estimates that the integrated network economy(link is external) will represent about one-third of the world's total sales output by 2030, demonstrating the value of ecosystem-led growth. The world is increasingly connected, so it's logical that business success is tied to your company's ability to play well with others.

Integrations: The Key to Unleashing Ecosystem-Led Growth

The average company uses 342 SaaS apps prompting B2B software buyers to consider integrations a top priority in their purchasing decisions. However, simply providing connections between platforms is not enough for SaaS companies to deliver a good user experience. Customers should be able to discover, activate and monitor integrations without calling customer support.

Supercharge your SaaS with an integration marketplace

The modern tech stack is integrated, with the G2 2024 Buyer Behavior Report showing that integrations are a top consideration for B2B software buyers. As specialized SaaS offerings proliferate and customer expectations for seamless connectivity grow, SaaS providers must balance the desire for expanded market reach and increased customer value with the complexities of building, deploying and maintaining multiple integrations across diverse platforms.

The Growing Importance of B2B SaaS Integrations

As the adage goes, an organization is only as secure as its weakest link. With the growing emphasis on software integration, B2B SaaS companies are adding many links to their chains, creating new access points for attackers. The Crowdstrike tech outage demonstrates just how interdependent systems are, and the SolarWinds hack in 2020 highlighted the vulnerabilities in supply chain security and the potential consequences of large-scale cyberattacks.

The integration security paradox: Strategies to protect data

In this Q&A, we delve into the world of SaaS integrations with the CEO and co-founder of Prismatic Michael Zuercher. He shares valuable insights on the challenges companies face when implementing integrations, including security concerns, scaling difficulties, and the impact on core product development. 

SaaS integration challenges explained by Prismatic

In this episode, Warren and Will delve deep into the intricate world of DevOps and SaaS integrations, featuring insights from special guest Michael Zuercher from Prismatic. Throughout the discussion, they talk about the challenges legacy companies face in updating their massive infrastructure and how Prismatic is revolutionizing SaaS integrations with its innovative approaches. They explore the significance of flexible and reliable integration platforms, learn about the evolution of farming technology, and take a closer look at the long tail of customer needs in the tech industry.

Integration Platforms: Prismatic's Strategy for Seamless SaaS Connectivity

On average, companies use 130 SaaS applications (BetterCloud 2023 State of SaaSOps Report) to manage operations, leading to fractured workflows. Eight in 10 (SalesForce 2023 Connectivity Benchmark Report ) say integration challenges are slowing their digital transformation. 

It's More Than Code: The Hidden Complexities of Building Integrations

Prismatic is a versatile embedded iPaaS that helps B2B SaaS teams launch powerful product integrations up to 8x faster. Pulse 2.0 interviewed Prismatic CEO Michael Zuercher to learn more about the company. 

Prismatic: An Interview With CEO Michael Zuercher About This Versatile Embedded iPaaS Company

Michael Zuercher is the CEO & Co-founder at Prismatic. In this episode, he and Chuck delve deep into the transformative journey of building and scaling remote SaaS companies. 

Navigating Remote Work Challenges and Building SaaS Culture

"There is a growing recognition that L&D is not just the company's job but also that of the individual. Employees can take charge of their own development by expressing their desire to take on more responsibility, attending conferences to learn new skills, and sharing their knowledge with the team," said Emily Rubalcava Ensminger, Head of Talent at Prismatic.

L&D Can’t Be Forced, It Must Be Instilled In The Company Culture

Prismatic launched a code-native integration building experience. B2B SaaS teams now have the option to build integrations completely in code or in Prismatic's low-code designer, empowering developers and non-developers alike to build integrations efficiently using tools that are optimized for their skillsets.

The low-code integration platform Prismatic has announced new code-native integrations, to make its platform more useful to developers and allow them to embed their own code in Prismatic applications.


Prismatic adds code-native integrations to its low-code platform

Prismatic CEO Michael Zuercher explains how integrated platform-as-a-service (iPaaS) capabilities embedded within software-as-a-service (SaaS) applications will transform end user experience.

Embedded iPaaS in SaaS Applications with Prismatic's Michael Zuercher

Prismatic announced $22 million in Series B funding to drive platform innovation. 

The $22 million in funding will primarily fuel the expansion of Prismatic's research and development, fostering innovation and enhancements to the embedded iPaaS platform. Last year, Prismatic empowered B2B SaaS companies to provide the ultimate user experience for user-built integrations via its embedded integration designer. Future updates and launches enabled by this investment will drive even more versatility in the ways SaaS teams can build, manage, and embed integrations.

Prismatic Raises $22 Million in Series B Funding

Prismatic, a leading embedded integration platform, announced $22 million in Series B funding to drive platform innovation. Five Elms Capital led this funding round, which is the growth equity firm's second investment in Prismatic in less than a year.

In a possibly optimistic sign, Prismatic just today closed a funding round — a $22 million Series B — led by Five Elms Capital, the Kansas City–based growth equity firm, bringing Prismatic’s total raised to $34 million. The new cash will be put toward growing the startup’s ~50-person team, expanding R&D and enhancing Prismatic’s existing tools and software.

Prismatic lands $22M to connect disparate B2B SaaS apps

Hero

<p>Plenty going on around here! Explore the latest at Prismatic including news, updates, and press articles.</p>

Listing

Find out the latest news and updates from Prismatic.

News

All News

Ready to get started?