Paragon vs Prismatic for Embedded iPaaS?

Paragon vs Prismatic for Embedded iPaaS?

Paragon and Prismatic both offer an embedded iPaaS (embedded integration platform) for B2B SaaS companies. In this post, we'll compare the platforms and provide a few tips on picking the embedded iPaaS that's right for your product. We'll also draw upon the latest information from G2 to show how Paragon and Prismatic rank when evaluated by real users.

What is embedded iPaaS?

An embedded iPaaS is a set of tools that enables software companies to build reusable, configurable, native integrations and deliver them to your customers as features of your product. While the names are similar, it is essential to note that an embedded iPaaS differs substantially from an enterprise iPaaS.

In addition to the features of an enterprise iPaaS (integration designer, connectors, and infrastructure), an embedded iPaaS includes integration deployment and customer support tools, customer management, an embedded integration marketplace and designer for customer self-service.

The critical thing to remember about an embedded iPaaS is that it is a purpose-built platform software companies use to create native product integrations for their customers.


Screenshot of Paragon home page

Paragon was founded in 2019 and focuses on embedded iPaaS, particularly for startups.

Paragon's embedded iPaaS has both a no-code/low-code approach to building integrations and a way for devs to build simple custom API connectors, but only for REST APIs. Users can work with a library of app connectors to build integrations using a drag-and-drop integration designer.


Screenshot of Prismatic home page

Prismatic was founded in 2019, born from its founders' experience at their previous company, where they scaled a product that had hundreds of integrations. Prismatic's embedded iPaaS offering has been built from scratch for B2B SaaS companies of all sizes that need create native integrations with their customers' other apps.

Prismatic's embedded iPaaS incorporates a graphical low-code integration builder for use by non-devs but also has an integrated dev environment with a full component SDK (the same one Prismatic uses to create its pre-built connectors) that can be used to build whatever is needed. Prismatic also includes many API connectors and other pre-built logic, helper, and trigger components that can be used to assemble integrations. In addition, it has a white-label integration marketplace for customers' users to select, configure, and activate integrations. It also includes an embedded integration designer for end-users to build their own custom integrations.

How to choose the best embedded iPaaS for your business

The best embedded iPaaS has the features and functions that support the way you need to build and deploy integrations. Let's look at the essential features of an embedded iPaaS, followed by some helpful evaluation questions.

Essential features for an embedded iPaaS

At a minimum, an embedded iPaaS should include the following:

  • Integration designer
  • Built-in connectors
  • Custom connectors
  • Embedded integration marketplace
  • Embedded integration designer for end users
  • Cloud infrastructure
  • Deployment and support tooling

Questions for choosing an embedded iPaaS

In addition to the features listed above, here are some questions that you should ask yourself and your team:

  • What roles should your non-developers have with integrations? Will you be using non-devs to build, deploy, and support your integrations? Does the embedded iPaaS provide the tools necessary for your non-devs to perform those roles?
  • How do your devs view and interact with the platform? How flexible is the platform for development? Whether working with a low-code graphical designer or writing custom connectors, will the devs be happy with the embedded iPaaS functionality?
  • What is the vendor's commitment to embedded iPaaS? Is the vendor focused only on embedded iPaaS, or is its focus distributed over several products? Does the vendor have plans for its embedded iPaaS, and is it willing to share them? Is it actively interested in understanding and addressing your integration use cases?

Paragon vs Prismatic

So, how does Paragon stand up to Prismatic in a direct comparison? Check out the following chart for a comparison of Paragon and Prismatic on several features and capabilities:

Low-code integration builder
Embedded integration marketplace
Pre-built connector library
Custom connectorsFull component SDKLightweight wrappers for REST APIs
Embedded integration designer for end users
Handles complex integration scenarios
Enables sophisticated customer-specific configurations
Granular versioning control of integrations and their connectors
External log streaming
Complete customer management console environment
SDK / CLI / Flexible dev tools
100% of application functionality available through API
Designed to fit into existing CI/CD workflows

But don't just take our word for it. Here's what G2's latest quarterly Grid Report for Embedded Integration Platforms has to say about Paragon vs Prismatic.

G2 is a trusted business software review site with over 2.2 million verified user reviews that help buyers compare solutions and find the best fit for them. G2's quarterly Grid® Reports identify top products in each software category based on which products have the most satisfied customers and largest market presence.

Looking for more independent data on Paragon vs Prismatic?

Looking for more independent data on Paragon vs Prismatic?

Get a copy of the latest G2 Grid Report for embedded integration platforms.

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For a B2B SaaS company, the question of who you will partner with to implement a platform for your product integrations is critical. Selecting the right embedded iPaaS can supercharge your native integrations while selecting the wrong embedded iPaaS can waste time and money and destroy product momentum.

Paragon's embedded iPaaS is a B2B SaaS integration platform best suited for smaller SaaS companies needing integrations that can be assembled from the platform's available connectors. Prismatic's embedded iPaaS is a purpose-built, cloud native B2B SaaS integration platform best suited for SaaS teams that must create highly configurable, reusable integrations for the full range of real-world integration complexity.

About Prismatic

Prismatic is the integration platform for B2B software companies. It's the quickest way to build integrations to the other apps your customers use and to add a native integration marketplace to your product. A complete embedded iPaaS solution that empowers your whole organization, Prismatic encompasses an intuitive integration designer, embedded integration marketplace, integration deployment and support, and a purpose-built cloud infrastructure. Prismatic was built in a way developers love and provides the tools to make it perfectly fit the way you build software.

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