Embedded iPaaS for Integration Marketplaces

Launch an Integration Marketplace

Q: How does authentication work?

There are two layers. Your customers sign in through your product; the embedded SDK authenticates them to Prismatic behind the scenes, so there's no separate Prismatic login. When a customer connects a third-party app, Prismatic provides the authentication infrastructure, including OAuth flows and credential storage, scoped to that customer.

Q: Can different customers configure the same integration differently?

Yes. Each customer gets a separate instance of the integration, configured through the wizard your team designed. One customer maps different fields or filters different records than another, and where you enable user-level configuration, individuals on the same team set their own preferences.

Q: What happens when a third-party API changes?

Your team updates the integration once and publishes a new version. You choose which version the marketplace offers and update deployed instances from Prismatic; each customer's configuration carries over, and customers fill in only new settings, if any.

Q: Do my customers need my help to manage their integrations?

Not for day-to-day use. Customers activate, reconfigure, pause, reconnect, and remove their own instances from the marketplace, and can view execution logs where you enable them. Your team steps in for the exceptions, with full monitoring in Prismatic.

Q: Can we control which integrations each customer sees?

Yes. Filter the marketplace by category or label for each customer, hide tabs and controls with screen configuration, and offer a customer-specific integration by deploying it to that one customer only. A strategic account can see an integration nobody else does.

Q: Can customers build their own workflows as well as activate yours?

Yes. The embedded workflow builder sits alongside the marketplace, so customers who need something your catalog doesn't cover can build it inside your product, on the same connectors and platform. See Enable Customers to Build Workflows for the details.

Your customers expect to find your integrations inside your product, turn them on themselves, and never have to file a ticket. Prismatic gives you a white-labeled marketplace to embed, where customers browse, connect, configure, and manage the integrations your team ships.

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Why a marketplace

Integrations customers turn on themselves

Your customers shouldn't have to file a ticket to turn on an integration. A marketplace in your product lets them find it, connect it, and switch it on without your team in the loop.

Cut onboarding tickets, close more deals

Prospects ask what you integrate with before they buy, and customers open tickets to turn on those integrations. A branded marketplace answers both: every integration you ship appears in your product, and customers activate them without waiting on your team.

Read the marketplace docs

Connected and configured by your customers

Customers pick an integration, connect the third-party app, and follow a config wizard your team designed: connections, field mappings, schedules, and per-user settings you allow. Your team controls the logic. Prismatic provides the authentication infrastructure for every connection.

Learn about the config wizard

Embed it, or build your own

Embed the marketplace with the SDK as an iframe or popover, themed and translated to match your product. Or build your own UI on Prismatic's API. Filter which integrations each customer sees, and offer customer-specific integrations for individual accounts.

Learn about embedding

Managed by customers, monitored by you

Customers can check instance status, update credentials, pause, or disconnect on their own, and see execution logs where you enable them. Your team monitors deployments from Prismatic: automatic retries for transient issues, logging and alerting, and replay of failed executions after you ship a fix.

Learn about monitoring

Self-serve, end to end

Everything your customers do without a ticket

The marketplace covers the integration lifecycle from your customer's side. Each job below is a screen you embed, with your branding, your connectors, and your rules for what each customer can change.

Browse a branded catalog

Customers search and filter integrations by category and label in a marketplace themed to your product, with your icon, name, and description on every listing.

Connect third-party apps

Customers authenticate with Salesforce, HubSpot, Slack, or any connector in your catalog. Prismatic provides the OAuth and credential infrastructure for each connection.

Configure with a guided wizard

A config wizard your team designs walks customers through connections, field mappings, and schedules, with a built-in field mapper for their custom fields and picklists.

Set per-user preferences

When you enable user-level configuration, each person on a customer's team can set their own notification channel or calendar without affecting the shared instance.

Run more than one instance

Allow multiple instances of an integration, so a customer with three Shopify stores or two QuickBooks companies connects each one from the same listing.

Manage and monitor

Customers can check status, update credentials, pause, or disconnect from the marketplace, and view execution logs where you enable them. Fewer of those tickets reach your team.

Embed an iframe or roll your own

Embed the iframe

Prismatic's marketplace, added to your product as an iframe or popover. Themed to your brand and translated for your customers.

WHY

Building marketplace pages yourself is front-end work your customers can't use until it ships. Using the iframe puts a self-serve catalog in your product fast.

HOW

Install the Embedded SDK, authenticate customers with a token from your existing auth system, and render the marketplace in an integrations page or popover.

Roll your own

A fully custom marketplace user experience built for your integrations with your code using Prismatic's API and embedded SDK.

WHY

Some SaaS products need the marketplace to blend in more closely with the rest of the app or fit a design system that the iframe isn't capable of supporting.

HOW

Query available integrations and deployment status, display it all in your UI, and call Prismatic's configuration wizard when a customer activates an integration.

What our customers say

Don't take our word for it

Here's what B2B SaaS teams from startups to Fortune 500s value in Prismatic.

Prismatic has enabled FMX to be efficient, consistent, and reliable in our integrations with third party systems. Prismatic has quickly become the clear choice for all facets of our integration strategy, including the migration of current integrations from previous solutions. We are pleased to mention our partnership with Prismatic when discussing system integration with prospects, customers, and other solution providers.

Jeff Holmes

Manager, Engineering

Prismatic has enabled FMX to be efficient, consistent, and reliable in our integrations with third party systems. Prismatic has quickly become the clear choice for all facets of our integration strategy, including the migration of current integrations from previous solutions. We are pleased to mention our partnership with Prismatic when discussing system integration with prospects, customers, and other solution providers.

Jeff Holmes

Manager, Engineering

Common questions

Can I build a custom marketplace and still use Prismatic?

Yes. Embed Prismatic's marketplace with the embedded SDK and theme it to match your product, or build your own UI on Prismatic's API and open the config wizard when a customer activates an integration. Either way, Prismatic deploys, runs, and monitors every instance.

How does authentication work?

Can different customers configure the same integration differently?

What happens when a third-party API changes?

Do my customers need my help to manage their integrations?

Can we control which integrations each customer sees?

Can customers build their own workflows as well as activate yours?

Get a Demo

Ready to make your product extensible?

Join teams from Fortune 500s to high-growth startups that turned integrations into a growth driver and made their products the foundation that customers build on.