Customer Story: Raven Industries

How Raven used Prismatic to quickly deliver the integrations needed to land larger customers and reduce dev time per integration by 80%.

Key Results

80% less dev time per integration

Outsourced integration dev to contract team

Landed larger clients with enterprise-level integration needs

About Raven

Raven Industries is a precision agricultural solutions provider dedicated to advancing farming through technology. Its innovative products and systems maximize operational efficiencies for growers and unlock new possibilities in farming.

Industry: Agriculture

Size: 900 employees


Why Prismatic

  • Built specifically for B2B SaaS companies
  • Modern, scalable technology
  • Gives support & sales teams visibility into integrations
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Raven Industries had recently acquired an agricultural logistics platform with the goal of scaling it up to land larger customers. First, they needed to enable enterprise-level workflows. For Director of Software Chris Rallis and his team, that meant building integrations to numerous agricultural ERPs and other business systems.

Progress on the integrations was slow.

We could spend three to six months on an integration with what we believed to be the requirements, and we would find out that we may have missed the mark and then we'd be spending another three to six months.

After building each integration, they then needed to customize it for each additional customer. They didn't have a good framework for handling that.

"It wasn't exciting work for engineers to be working on, and it also wasn't moving our product forward from a competitive perspective, on what it could do from a differentiating factor," Chris said.

Before long, the dev teams on that product were spending around 70% of their capacity on integrations. They needed a way to go faster.


Around that time, Chris came across Prismatic's embedded integration platform (embedded iPaaS).

He hadn't seriously considered an integration platform because other solutions weren't built for his team's use case.

"A lot of the integration platforms that we looked at were designed for IT departments to connect business systems together internally and maybe made the leap into SaaS connections for customers or end users," Chris said. "Prismatic doesn't have that weight of that migration. It's for B2B SaaS companies."

Chris liked how Prismatic treated end users as a first-class concept, something he noticed wasn't true of many integration platforms. This allowed for smart handling of customer-specific configurations and credentials.

As we vetted the product, it became clear that this was a modern solution for modern software.


After adopting Prismatic, Raven delivered integrations faster, won many of the larger customers they were targeting, and increased usage-driven revenue.

"We're able to deliver a solution that is a premium product, reduces frictionful business workflows, and the quality of the integrations is second to none," said Chris.

As Chris anticipated, Prismatic has allowed the Raven team to build integrations in a way that's scalable and sustainable from a technical debt perspective. They now spend 80% less dev time building each integration.

Prismatic also enabled Raven to bring on outsourced contractor teams to build integrations. The core engineering team, who understands Raven's domain, can now focus on building their next generation platform.

Support can now dig into integration issues on their own, and they've removed a full-time engineer from integration support. Team members who are on site with customers have an easy way to customize workflows. Sales now has visibility into which integrations are available.

Our viewpoint on what an integration looks like, how much it costs and what it means to onboard a customer, has gotten a lot more positive and it's like a proficiency of ours now.

Chris offered this advice for other software leaders: "I'd recommend Prismatic to anyone delivering B2B software that requires integrations to win more customers."

Inspired by what Raven achieved?

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