Challenge
Duro needed to move from being a services company to where its PLM platform provided core value to its customers. As a result, Duro's teams needed to stop doing one-off customer projects and start building functionality that would benefit all its customers – functionality like standard integrations.
Dustin Diaz, Head of Engineering, realized that building those integrations internally wasn't scaling. Integrations took a lot of resources. And hiring external development teams didn't improve the outcome.
We burned through quite a few partners over the last few years, and it's frustrating.
No matter which approach Duro used, building an integration for a single customer would often take several months. Even when the integration was straightforward and goals clearly defined, development took too much time.
Dustin knew the integration problem had to be solved for the company to move from a startup to a scale-up. "We decided for the first time to do some research around if there's any integration platforms," said Dustin.
Solution
And that's when they found Prismatic's embedded integration platform (embedded iPaaS).
Duro reviewed several embedded iPaaS systems but found that many of those systems were using old technology, and not only old technology but old ways of thinking about and solving problems. But Prismatic was different, in a good way.
Prismatic is set apart in just how they think. They're customer obsessed. They pay attention to modern standards. I felt Prismatic was in alignment in how we also think about innovation in technology and pushing the boundaries of tech.
Duro wanted to see if Prismatic could handle an often-requested integration. So they built it to find out, and it only took the Duro team a few weeks instead of the months it would typically have required.
It was version 1.0 of the integration, but it was something Duro could deploy to customers and start refining now instead of months later.
I think we went into the process with something in mind, and then Prismatic showed us many other things that we hadn't even thought about where we thought, oh wow, look at these opportunities.
As Duro worked through this first project with Prismatic, the team understood just how much Prismatic's embedded iPaaS provided for the end-to-end process of building, deploying, and supporting integrations.
Results
Duro is already seeing substantial benefits from using Prismatic.
[Our customers] are happy. They feel in control. They feel empowered. And [Prismatic] opens up even more opportunities that our customers haven't even thought about. They came in wanting integration X and they see it there and they're like, oh, look, it's integration Y and Z. Let's also enable those.
And, while Duro devs are part of the process, the company has been able to turn over large pieces of integration onboarding and support to customer service, enabling faster response and resolution times for customers.
[Prismatic] completely streamlined the process of activating integrations and freed up developers from having to be involved.
Duro has now implemented eight new integrations with Prismatic, and more are underway. The company uses Prismatic as its hub for integrations that connect customers' messaging, ticketing, and project management systems with Duro's PDM platform.
For others considering an embedded iPaaS, Dustin says, "The speed to market, the development costs, the ease of usability, the variety of integrations, the ability to customize it, and then also make a seamless marketplace. It's the whole package. Prismatic has changed the game, certainly 100% for us."