Tray.io vs Prismatic for Embedded iPaaS?

Both Tray.io and Prismatic offer an embedded iPaaS (embedded integration platform) for B2B SaaS companies. In this post, we'll compare the platforms and give you some tips on picking the embedded iPaaS that's right for your product. And, we'll draw upon the latest information from G2 to show how Tray.io and Prismatic rank when evaluated by real users.

What is embedded iPaaS?

An embedded iPaaS is a set of tools that enables software companies to build reusable, configurable, native integrations and deliver them to your customers as features of your product. While the name is similar, it is important to note that an embedded iPaaS differs substantially from an enterprise iPaaS.

In addition to the features of an enterprise iPaaS (integration designer, connectors, and infrastructure), an embedded iPaaS includes integration deployment and customer support tools, customer management, and an embedded integration marketplace.

The key thing to remember about an embedded iPaaS is that it is a purpose-built platform software companies use to create native product integrations for their customers.

Tray.io

Tray.io was founded in 2012. Since then, it has focused primarily on internal integration and workflow automation for businesses. Tray.io began offering an embedded iPaaS in 2020 by adding functionality onto its existing enterprise iPaaS platform. Today, the company continues to focus on its enterprise iPaaS.

Tray.io's embedded iPaaS relies on its low-code/lightweight connector approach to building integrations. Users can take advantage of a large library of app connectors to build integrations using a drag-and-drop integration designer. Tray.io offers a config wizard, but customers must build marketplace or integration list screens themselves.

Prismatic

Prismatic was founded in 2019. Since then, it has focused solely on embedded iPaaS. As a result, its embedded iPaaS offering was built from scratch for B2B SaaS companies that need to create native integrations to their customers' other apps.

Prismatic's embedded iPaaS incorporates a graphical low-code integration builder for use by non-devs, but also has a fully-integrated dev environment that can be used to write and deploy custom TypeScript code as needed. Prismatic also includes a number of API connectors and other pre-built logic, helper, and trigger components that can be used to assemble integrations. In addition, it has a white-label integration marketplace for customers' users to select, configure and activate integrations. It also includes an embedded integration designer that sophisticated end-users can use to build their own integrations.

How to choose the best embedded iPaaS for your business

The best embedded iPaaS has the features and functions that support the way you need to build and deploy integrations. Let's look at the essential features of an embedded iPaaS, followed by some helpful evaluation questions.

Essential features for an embedded iPaaS

At minimum, an embedded iPaaS should include the following:

• Integration designer
• Built-in connectors
• Custom connectors
• Embedded integration marketplace
• Embedded integration designer for end users
• Cloud infrastructure
• Deployment and support tooling

Questions for choosing an embedded iPaaS

In addition to the features listed above, here are some questions that you should ask yourself and your team:

• What roles should your non-developers have with integrations? Will you be using non-devs to build, deploy and support your integrations? Does the embedded iPaaS provide the tools necessary for your non-devs to perform those roles?
• How do your devs view and interact with the platform? How flexible is the platform with regard to development? Whether working in a low-code graphical designer or writing custom connectors, will the devs be happy with the embedded iPaaS functionality?
• What is the vendor's commitment to embedded iPaaS? Is the vendor focused only on embedded iPaaS, or is its focus distributed over several products? Does the vendor have plans for its embedded iPaaS, and is it willing to share them? Is it actively interested in understanding and addressing your integration use cases?

Tray.io vs Prismatic

So, how does Tray.io stand up to Prismatic in a direct comparison? Check out the following chart for a comparison of Tray.io and Prismatic on several features and capabilities:

But don't just take our word for it. Here's what G2's Winter 2023 Grid Report for Embedded Integration Platforms has to say about Tray.io vs Prismatic.

G2 is a trusted business software review site with over 2 million verified user reviews that help buyers compare solutions and find the best fit for them. G2's quarterly Grid® Reports identify top products in each software category based on which products have the most satisfied customers and largest market presence.

Conclusion

For a B2B SaaS company, the question of who you will partner with implement a platform for your product integrations is a critical one. Selecting the right embedded iPaaS can supercharge your native integrations, while selecting the wrong embedded iPaaS can waste time and money and destroy product momentum.

Tray.io's embedded iPaaS is a B2B SaaS integration platform that is best suited for SaaS products needing straightforward integrations that can be assembled from the platform's available connectors. Prismatic's embedded iPaaS is a purpose-built, cloud based B2B SaaS integration platform that is best suited for SaaS teams that need to create highly configurable, reusable integrations for the full range of real-world integration complexity.