Prismatic Announces $9 Million in Funding to Help B2B SaaS Companies Deliver Integrations Faster

Prismatic Announces $9 Million in Funding to Help B2B SaaS Companies Deliver Integrations Faster

The Series A round was led by Five Elms Capital and will support further investment in Prismatic's embedded integration platform

SAN FRANCISCO, February 21, 2023: Prismatic, a leading embedded integration platform, today announced that it has raised $9 million in a Series A round led by Five Elms Capital. The funding will support further investment in Prismatic's platform, which helps B2B SaaS companies more efficiently deliver native product integrations to the other apps their customers use.

Prismatic's embedded integration platform (embedded iPaaS) is one of the quickest ways for B2B SaaS companies to cost-effectively build, deploy, and support better native integrations for their users. The platform has been eagerly adopted by SaaS product and engineering teams ranging from startup to Fortune 100 across many software verticals.

"B2B SaaS companies face increasing demand to deliver high-quality product integrations to their customers' growing tech stacks. This trend highlights the growing expense of building these integrations and the need for better tools to streamline that process," said Austin Gideon, Principal at Five Elms Capital. "Prismatic has developed an incredibly valuable solution that takes the process from months per integration to days or weeks at a fraction of the cost. It has been very well received by the market, and it's clear Prismatic is poised for rapid expansion as a leader in this space."

This announcement follows Prismatic's recent recognition by as the #1 embedded integration platform by customer satisfaction score. It also earned Leader, Best Meets Requirements, Easiest Setup, and Best Relationship awards.

"Prismatic combines an embeddable integration marketplace with a low-code builder and sophisticated dev tools that give SaaS teams the flexibility to build any integration their customers need," said Prismatic CEO and Cofounder Michael Zuercher. "This has proven to be a winning solution, and we're excited to partner with an investor who shares our vision of delivering the most dev-friendly, extensible embedded iPaaS that's capable of handling even the most complex integrations."

The new funding is also being used to scale Prismatic's team to meet increasing demand for its platform. To view current job opportunities, visit

About Prismatic

Prismatic is the integration platform for B2B software companies. It's the quickest way to build integrations to the other apps your customers use and to add a native integration marketplace to your product. A complete embedded iPaaS solution that empowers your whole organization, Prismatic encompasses an intuitive integration designer, embedded integration marketplace, integration deployment and support, and a purpose-built cloud infrastructure. Prismatic was built in a way developers love and provides the tools to make it perfectly fit the way you build software. To learn more, visit

About Five Elms

Five Elms Capital is a leading growth investor in world-class software businesses that users love. Five Elms provides capital and resources to help companies accelerate growth and further cement their role as industry leaders. Five Elms maintains offices in North America and Europe and invests in the best software platforms globally. For more information, visit

About Prismatic

Prismatic, the world's most versatile embedded iPaaS, helps B2B SaaS teams launch powerful product integrations up to 8x faster. The industry-leading platform provides a comprehensive toolset so teams can build integrations fast, deploy and support them at scale, and embed them in their products so customers can self-serve. It encompasses both low-code and code-native building experiences, pre-built app connectors, deployment and support tooling, and an embedded integration marketplace. From startups to Fortune 100, B2B SaaS companies across a wide range of verticals and many countries rely on Prismatic to power their integrations.

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