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Beth Harwood

Chief of Staff

Beth brings over 15 years of experience growing SaaS products and companies. She co-founded Prismatic in 2019 to help B2B SaaS companies extend their products with integrations, workflows, and AI while freeing their teams to focus on core product innovation.

Posts by this author

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Integration Product Strategy
How to Price Your B2B SaaS IntegrationsYou've invested considerable time and effort in building your B2B SaaS integrations. But how should you price them?
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Integration Product Strategy
How to Announce New B2B SaaS IntegrationsBuilding a B2B SaaS integration is the start. Now you need to let your customers and prospects know it's available. Let's see how.
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Why Prismatic
Outgrown Zapier for Your B2B SaaS Integrations?For B2B SaaS companies, Zapier can be a simple way to create product integrations. But how well does it hold up to the demands of B2B SaaS integrations at scale?
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Integration Product Strategy
How to Prioritize Integrations for Your B2B SaaS ProductWhen adding integrations to your SaaS product, you need a way to decide which ones are most important and prioritize your development accordingly. Here's how.
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Integration Product Strategy
Reducing Integration Workload for Your Engineering TeamLearn how the Prismatic integration platform reduces workload on engineering by enabling non-developer teams and offloading infrastructure work.
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Why Prismatic
How to Speed up Integrations for Customer OnboardingB2B software companies make it a priority to onboard customers quickly. An embedded integration platform speeds up integration delivery for faster onboarding.
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Embedded iPaaS 101
Why Prismatic
Here's Why Traditional iPaaS Doesn't Work for B2B SaaSTraditional iPaaS wasn't built to provide integrations for software companies. Learn why using a traditional iPaaS for B2B SaaS is not an effective solution.
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Integration Product Strategy
Signs You Need an Embedded Integration PlatformIntegrating your SaaS product with the other systems your customers use can be difficult. Here's when you should use an embedded iPaaS.
Benefits of an embedded integration platform
Embedded iPaaS 101
The Business Case for an Integration Platform Embedded integration platforms help B2B software companies save developer time, help win rate and velocity, improve SaaS UX, boost customer service, and reduce customer churn.
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Embedded iPaaS 101
How Embedded Integration Platforms Help SaaS Companies Embedded integration platforms help B2B software companies decrease costs, increase revenue, and reduce customer churn.
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Integration Product Strategy
Why Dev Teams Add More SaaS Tools as Application ComponentsDev teams are increasingly incorporating SaaS tools as components of their applications rather than developing every last bit of functionality from scratch.
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Why Prismatic
Prismatic Saves Time Building Multiple Similar IntegrationsToday, we'll look at a type of integration scenario that teams commonly face – needing to quickly build, deploy, and support multiple similar integrations – and how it can be addressed using Prismatic.
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Integration Fundamentals
Integrations Shouldn't Be So Hard: An Organization-Wide ProblemIntegration challenges aren't confined to engineering teams. They're an organization-wide problem that affects just about every department.

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