Michael Zuercher

CEO

Michael Zuercher is CEO and co-founder of Prismatic, the leading embedded iPaaS platform for B2B software companies building, deploying, and supporting integrations at scale. Before Prismatic, he founded Zuercher Technologies and grew it over 16 years into a dominant force before its acquisition. Michael is a recognized voice on integration strategy and the future of embedded software.

Posts by this author

Why Prismatic

The Modern Embedded iPaaS: The Foundation for Product ExtensibilityLearn how Prismatic defined the modern embedded iPaaS to support productized and custom integrations, embedded workflows, and agentic interactions.

Why Prismatic

Prismatic + AI: The Next EvolutionSee where we are headed with AI and how it will help you to provide more integration value to your customers.

5 Predictions for SaaS Product Leaders in 2025See why SaaS companies in 2025 must focus on product enhancements that provide tangible value fast and help their offerings stand out in a crowded marketplace.

Why Prismatic

The Integration Problem and How Prismatic HelpsB2B software companies need a better way to build and deploy integrations for their customers. Here's an overview of the integration problem and how Prismatic helps.

Integration Fundamentals

Integrations Shouldn't Be So Hard: And Why It MattersIntegrations shouldn't be so hard. That's the belief that led us to start Prismatic.

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