Alloy Embedded™ vs Prismatic for Embedded iPaaS?

Alloy Embedded™ vs Prismatic for Embedded iPaaS?

Alloy Automation™ and Prismatic both offer an embedded iPaaS (embedded integration platform) for B2B SaaS companies. In this post, we'll compare the platforms and provide some tips on picking the embedded iPaaS that's right for your product. And we'll draw upon the latest information from G2 to show how Alloy Automation™ and Prismatic rank when evaluated by real users.

What is embedded iPaaS?

An embedded iPaaS, or embedded integation platform, is a set of tools that enables a SaaS company to quickly build reusable, configurable integrations to any app in any software category and deliver them to its customers as a seamless part of its product.

Alloy Automation™

Alloy Automation™ was founded in 2019. It initially launched an enterprise iPaaS (internal integrations for companies) that was solely focused on eCommerce integrations. Alloy Automation™ began offering an embedded iPaaS in 2022 by adding functionality onto its existing enterprise iPaaS platform.

Alloy Embedded™ relies on a no-code/low-code approach to building integrations. Users can work with a library of app connectors to build integrations using an integration designer and workflows. Devs can add custom functionality with custom code blocks. Customers can also set up their own integration marketplaces using a headless API. There is currently no embedded integration designer for end users, though the company says it is working on one.


Prismatic was founded in 2019. Since then, it has focused solely on embedded iPaaS. As a result, its embedded iPaaS offering has been built from scratch for B2B SaaS companies that need to create native integrations to their customers' other apps.

Screenshot of Prismatic home page

Prismatic's embedded iPaaS incorporates a graphical low-code integration builder for use by non-devs and also has a fully integrated dev environment that can be used to write and deploy custom TypeScript code as needed. Prismatic also includes many API connectors and other pre-built logic, helper, and trigger components that can be used to assemble integrations. And devs can build any custom component needed to connect to vertical-specific apps. Prismatic's white-label integration marketplace lets customers' users select, configure and activate integrations. The platform has an embedded integration designer that end users can use to build their own integrations. And support staff stay on top of everything with the built-in customer management console.

How to choose the best embedded iPaaS for your business

The best embedded iPaaS has the features and functions that support the way you need to build and deploy integrations. Let's look at the essential features of an embedded iPaaS, followed by some helpful evaluation questions.

Essential features for an embedded iPaaS

At a minimum, an embedded iPaaS should include the following:

  • Integration designer
  • Built-in connectors
  • Custom connectors
  • Embedded integration marketplace
  • Embedded integration designer for end users
  • Cloud infrastructure
  • Deployment and support tooling

Questions for choosing an embedded iPaaS

In addition to the features listed above, here are some questions that you should ask yourself and your team:

  • What roles should your non-developers have with integrations? Will you be using non-devs to build, deploy and support your integrations? Does the embedded iPaaS provide the tools necessary for your non-devs to perform those roles?
  • How do your devs view and interact with the platform? How flexible is the platform with regard to development? Whether working in a low-code graphical designer or writing custom connectors, will the devs be happy with the embedded iPaaS functionality?
  • What is the vendor's commitment to embedded iPaaS? Is the vendor focused only on embedded iPaaS, or is its focus distributed over several products? Does the vendor have plans for its embedded iPaaS, and is it willing to share them? Is it actively interested in understanding and addressing your integration use cases?

Alloy Embedded™ vs Prismatic

So, how does Alloy Embedded™ stand up to Prismatic in a direct comparison? Check out the following chart for a comparison of Alloy Embedded™ and Prismatic on several features and capabilities:

Alloy Embedded™
Low-code integration designer
Pre-built connector library
Customer management console
Embedded integration designer for end users
Custom connector SDK

But don't just take our word for it. Here's what G2's latest quarterly Grid Report for Embedded Integration Platforms has to say about Alloy Embedded™ vs Prismatic.

G2 is a trusted business software review site with over 2.4 million verified user reviews that help buyers compare solutions and find the best fit for them. G2's quarterly Grid® Reports identify top products in each software category based on which products have the most satisfied customers and largest market presence.

Looking for more independent data on Alloy Embedded™ vs Prismatic?

Looking for more independent data on Alloy Embedded™ vs Prismatic?

Get a copy of the latest G2 Grid Report for embedded integration platforms.

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For a B2B SaaS company, the question of who you will partner with to implement a platform for your product integrations is critical. Selecting the right embedded iPaaS can supercharge your native integrations while selecting the wrong embedded iPaaS can waste time and money and destroy product momentum.

Alloy Embedded™ is a B2B SaaS integration platform that is best suited for SaaS companies needing integrations that can be assembled from the platform's available connectors. Prismatic's embedded iPaaS is a purpose-built, cloud based B2B SaaS integration platform best suited for SaaS teams that must create highly configurable, reusable integrations for the full range of real-world integration complexity.

Alloy™, Alloy Automation™, and Alloy Embedded™ are proprietary trademarks of Alloy Automation Inc.

About Prismatic

Prismatic, the world's most versatile embedded iPaaS, helps B2B SaaS teams launch powerful product integrations up to 8x faster. The industry-leading platform provides a comprehensive toolset so teams can build integrations fast, deploy and support them at scale, and embed them in their products so customers can self-serve. It encompasses both low-code and code-native building experiences, pre-built app connectors, deployment and support tooling, and an embedded integration marketplace. From startups to Fortune 100, B2B SaaS companies across a wide range of verticals and many countries rely on Prismatic to power their integrations.