Why Prismatic?

Learn about the integration problems facing B2B software companies and how Prismatic's embedded integration platform as a service helps.

At Prismatic, we believe B2B SaaS companies need a better way to build, deploy, and support integrations for their customers.

Traditional models – such as building integrations and integration tooling in-house – no longer work. They don't work for your devs, they don't work for your customer-facing teams, and they certainly don't work for your customers.

B2B SaaS companies are buried in integrations

We live in an exciting time for B2B SaaS. Companies of every size and industry use B2B SaaS apps and increasingly rely on them for critical business needs. Business customers, whose technology ecosystems include an average of 80 SaaS apps, want integrations with their other apps.

These numbers are only going to increase. And your customers need to connect your product to many of those apps. Simply put, product integrations have become table stakes for B2B SaaS companies.

What are the consequences of this need for integrations?

When the business world shifted from locally installed client-server apps to SaaS apps, most teams didn't change how they built integrations. Consequently, many SaaS companies know they have an integration problem but keep trying to solve it using outdated methods that just don't scale for the modern era.

But using a traditional build-from-scratch model for integrations:

  • Distracts companies from core product development
  • Adds more friction to sales and onboarding processes
  • Increases support costs and slows down ticket resolution
  • Lowers customer satisfaction and leads to higher churn rates

We get it. Our founders spent fifteen years at a previous company building B2B software with hundreds of integrations, and many of our team members have similar experiences. We're deeply aware of the pain integrations can cause and passionately believe they shouldn't be so hard.

All this is why we created Prismatic, the embedded iPaaS that enables B2B SaaS teams to build, deploy, and support first-class integrations for their customers with much less time and effort.

What is embedded iPaaS?

The embedded iPaaS (embedded integration platform) brings integrations into the SaaS age. It is a suite of tools that enables B2B SaaS companies to build reusable, configurable, native integrations and deliver them to their customers as first-class product functionality.

You may be familiar with enterprise iPaaS, a general-purpose platform used by businesses to create integrations for internal use. But an embedded iPaaS is a purpose-built platform software companies use to create native product integrations for their customers.

How does Prismatic solve the integration problem?

We didn't build Prismatic to be just one more integration platform to be used by anyone for any integration scenario. We built it from the ground up specifically to help SaaS companies provide integrations connecting their products to the other products their customers use. We built it for customer-facing teams, devs, and customers. We built it for the complicated, non-standard, messy, real world of B2B SaaS integrations.

As a result, our embedded iPaaS is the platform B2B SaaS companies use to:

  • Build and maintain integrations easily
  • Deploy and manage integrations at scale
  • Provide a great integration UX to customers

Build and maintain integrations easily

Our low-code designer and pre-built API connectors (and other components) empower your non-devs to create integrations. And we put a huge focus on making sure you're never boxed in when you need to build an integration that's non-standard or industry-specific.

Your devs can use the same custom connector SDK we use internally to build connectors to any app your customers use, regardless of their vertical. If writing a bit of code is the right answer for a particular integration scenario, our dev-friendly platform enables that too.

No less powerful is our code-native integration building experience. Devs can use their favorite IDEs with our code-native integrations SDK to build entire integrations in code. These integrations can then be tested, deployed, and supported just like integrations written with the low-code builder.

We also natively manage auth, endpoints, flows, and other integration logic. Your teams can solve unique integration scenarios instead of repeatedly recreating standard functionality already provided by the platform.

Deploy and manage integrations at scale

Our embedded iPaaS handles many integration requirements out of the box. For example, it provides a scalable, secure infrastructure for running all your integrations in the cloud.

It also includes a user-friendly management console so your customer-facing teams can easily manage customer-specific setup and support with tools like configuration wizards, logging, monitoring, retry, and more.

Provide a great integration UX to customers

Traditionally, integrations have been black boxes with little customer access or insight. Our embedded iPaaS changes that equation. We want your customers to have unmatched visibility into and control of their integrations with your SaaS product.

That starts with the embedded integration marketplace listing all your integrations. Then, we have the configuration wizard, where you can capture config values that differ between customers. There are also monitoring and alerting functions, so everyone can see in detail what is happening with each integration. And finally, we have the embedded designer, which you can provide to your customers to create their own integrations with your product.

And it's all done in a way that keeps your customers inside your product, constantly reinforcing the central role it plays in their technology ecosystem.

What makes our embedded iPaaS stand out?

Many embedded iPaaS vendors focus on making easy integrations easier. Some focus primarily on providing API connectors and ignore other aspects of delivering integrations. And some have pivoted into embedded iPaaS but continue to invest most of their time and money in their enterprise iPaaS products.

All of these vendors solve parts of the integration problem. But Prismatic addresses it end-to-end. Here's how:

  • Prismatic is purpose-built for B2B SaaS integrations
  • Prismatic handles complex, real-world integration scenarios
  • Prismatic is extremely dev-friendly

Prismatic is purpose-built for B2B SaaS integrations

We didn't start Prismatic as a workflow automation tool, enterprise iPaaS, unified API, or ETL system and then decide one day to focus on B2B SaaS integrations. Instead, our sole focus has always been to create and support a best-in-class embedded iPaaS that enables software companies to integrate with their customers' other business apps.

Prismatic handles complex, real-world integration scenarios

Simple B2B SaaS integrations do exist. Just connect A to B and transfer X. But many integrations are complex: imperfect (or non-existent) APIs, non-standard auth, customer-specific data mapping, text manipulation, branching logic with multiple flows, automatic retry needs, needing to integrate with industry-specific apps no one has ever heard of – the list goes on. Our embedded iPaaS was built to handle each of these scenarios and more and won't leave you stuck when things get complicated.

Prismatic is extremely dev-friendly

Whether your devs need to write a few lines of custom code or entire custom connectors, we make that straightforward. You can store integration code in your standard repository and manage it via existing CI/CD workflows. Our integration platform also comes with an SDK and an API for development, and a CLI for devs who prefer to live in the command line.

Who are Prismatic's customers?

Our customers come from various software verticals and market segments. They are in commerce, communications, construction, manufacturing, public safety, IT, sales, staffing, back office, agriculture, and more. And they range in size from startups to Fortune 100 companies.

Paul Ames, SVP Products and Technology of SoundThinking notes that "Prismatic beautifully supports the model we wanted: technical support staff configure new instances of known integrations; software engineers get involved when there's something new; support staff can monitor what's happening day-to-day. Meanwhile, we can focus engineering cycles on adding value for our customers."

In its Summer 2023 Grid Report for Embedded Integration Platforms, software review site G2 ranks Prismatic as the #1 Momentum Leader. We also earned Best Support, Leader, Momentum Leader, and Best Relationship awards.

How have we solved the integration problem for specific customers?

Sisu turned to Prismatic after building their first couple of integrations internally. Those integrations began to fall over once deployed across their customer base, and the team quickly realized that the build-from-scratch approach wouldn't scale.

When the Sisu team implemented Prismatic as their embedded iPaaS, integration velocity increased substantially. What previously took them 6 or 8 months to build can now be regularly done in 2 weeks. And the purpose-built infrastructure means they don't have to worry about how many integrations or customers are on the platform. Meanwhile, Sisu's integration devs went from spending 1/3 of their time on integration support to about 2% of their time. You can read more about Sisu's story here.

Hatch had been coding bespoke integrations for each customer and came to us after it became evident that maintaining those custom integrations wasn't sustainable. Integrations had become a bottleneck for growth.

When the Hatch team switched to building their integrations on the Prismatic platform, they saw an immediate improvement in reliability. And Hatch's customers were pleased that they could configure and activate integrations themselves (no waiting on service or support teams). As a result, the time to onboard new customers has decreased, and bug and support ticket numbers have also dropped. Devs now have the time to spend on the core app, where they can create greater value for the company and its customers. Get all the details of Hatch's story here.

Use the best tool for B2B SaaS integrations

B2B SaaS companies need integrations with their customers' other critical apps. But traditional integration models don't work well for modern SaaS products. The best tool for today's B2B SaaS integrations is an embedded iPaaS.

Our embedded iPaaS stands out from the competition because of our single-minded focus on the B2B SaaS integration problem, our platform's support of complex, real-world integrations, and an end-to-end customer UX that is second to none.

Schedule a demo to see Prismatic in action.